BBDO gets govt nod for Rs 12.75 mn foreign investment

MUMBAI: BBDO India, which was set up in 2007 under the leadership of chairman & national creative director Josy Paul (who was later joined by CEO Ajai Jhala), yesterday got the go-ahead from India’s Foreign Investment Promotion Board (FIPB) to formalize its setup.

Under the approval, R K Swamy BBDO has been permitted to induct foreign equity amounting to Rs 12.75 million from BBDO Worldwide into its wholly-owned subsidiary BBDO India. Following this, BBDO India will operate as a separate private limited company.

RK Swamy BBDO group CEO Shekar Swamy says that the process of changing BBDO India from a wholly-owned subsidiary into a new company is currently on and it will become functional as a private limited organization by the end of the first quarter of 2010.
Adds Shekar: “The clearances have been under process for the past year or so. We believe that BBDO would like to scale up BBDO India, but it’s unlikely to happen in 2010. We have offices in Delhi and Mumbai and would like to consolidate them first.”

BBDO Worldwide will become a majority stake owner in BBDO India while RK Swamy BBDO will invest a significant amount to become a minority partner.
Says Swamy, “We needed BBDO India to function as a separate entity so that we could have multiple agencies from our stable operational in the market, thereby, increasing our overall market share. Thus, we decided to bring in a change in the investment pattern at BBDO India.” 

Swamy further reveals that BBDO India is doing well with accounts such as 7Up, Hewlett Packard’s Printing and Imaging Business, Gillette, Quaker Oats, Nimbooz, Aviva Life Insurance, Wrigley’s Doublemint and a new brand from Godrej. Some of its recent works include campaigns such as Aviva ‘Education Is insurance’, Quaker Oats’ ‘Mission to Make India Heart Healthy’, Nimbooz ‘Ekdum Asli Indian’, 7 Up ‘Mood Ko Do Lemon Ka Lift’ and Wrigley’s Doublemint ‘Front Foot Pe Chabao’.

Latest Reads
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM
Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive,...

MAM Marketing Brands
Fankind’ announces the winner of their first campaign with actor Varun Dhawan

MUMBAI: Anshula Kapoor’s online fundraising platform ‘Fankind’ which was launched in August has announced the winner of their first campaign with actor Varun Dhawan. Amitesh Kulkarni, a 20 year old student from Hyderabad along with his sister will get a once in a lifetime opportunity to play...

MAM Marketing MAM
Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era. ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler...

MAM Media and Advertising Ad Campaigns
CenturyPly pledges pink to encourage early detection of breast cancer

MUMBAI: To mark the breast cancer awareness month, CenturyLaminates, one of the largest manufacturer and provider decoratives in India from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative at...

MAM Marketing MAM
Spread Joy this diwali with Likee’s diwali challenge & personalized stickers

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has launched Diwali Gift Challenge that allows Likee users to connect with their friends in a distinctive manner. Besides, the platform has also rolled-out unique Diwali greeting stickers,...

MAM Marketing MAM
Lay’s unveils a series of TVCs for its ‘smile deke dekho campaign’

MUMBAI: LAY’S, India’s favorite potato chip brand, today launched their latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring India’s leading Bollywood actors and youth icons Ranbir Kapoor and Alia Bhatt. With this new campaign, LAY’S brings alive the idea of how a Smile comes...

MAM Media and Advertising Ad Campaigns
Diwali Season witnesses Increase in online searches for Diwali Offers and Promotions reveals SEMrush study

MUMBAI: A SEMrush study shows that when Diwali, the most important festive season in India approaches, online searches for Diwali offers and discounts skyrocket. The SEMrush study shows every year over the past few years, with Diwali approaching, increasing numbers of people search online for...

MAM Marketing MAM
OnePlusTV partners with Reliance Digital for launch

Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets. Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories