MUMBAI: Italian confectionary brand Bauli has launched its first ever TVC in India for Bauli Moonfils. Priding on a legacy of fine Italian baking, Bauli Moonfils are made from authentic Italian recipes filled with decadent and rich filling and baked to perfection. They are available in choco cream, strawberry, vanilla and orange flavours.

The TVC revolves around the crescent moon shape and the softness of Moonfils, and begins with a little boy, who in his all curiosity and naivety, asks his mom one day where the moon disappears every morning. The mother, like most mothers, tries to put off the question by quickly answering that the moon actually goes to the next-door bakery. In the bakery, the baker plays along and he bakes Moonfils while the boy looks upon in total amazement. Until finally, the baker holds up a Moonfils and the boy finds the moon he was looking for.

Saatchi & Saatchi executive creative director Rohit Malkani says, “For the film, we played on the unique shape of Moonfils and created a story around it. From croissant tasting and baking to sourcing the perfect looking chef for the film."

Bauli India senior marketing manager Raghav Ravichandar adds, “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has."

This will be a 360-degree campaign led by TV, digital, outdoor, PR, sampling/activation and retail communication targeting across consumer groups.