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Batooni mobile advertising integrates Nielsen Digital Ad Ratings for audience verification

This certification allows advertisers to measure the demographic composition of their audiences

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MUMBAI: Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign target. As Nielsen Digital Ad Ratings is an established leader in advertising campaign measurement, this certification will enable Batooni to engage with more advertisers and provide campaign data effectively and efficiently.

The certification from Nielsen DAR will allow Batooni to provide a comprehensive view of an ad’s audience on mobiles in a way that is comparable to ad reach measurements on other digital platforms. This certification is important for advertisers as they can get external validation that their messages have reached the right target audience from a trusted industry leader like Nielsen that stores humungous amounts of authentic audience data. Advertisers will also be able to ensure that their brand messages reach the right people to maximise return on investment. The certification will allow Batooni to get inroads into exploring partnership opportunities with large brands. The move will further strengthen Batooni’s efforts to bring transparency in ad distribution and advertiser ROI.

Commenting on acquiring this certification, Batooni director and co-founder Jitendra Chaturvedi said, “We at Batooni are making a continued effort to offer our clients the best measurement tools to maximize their campaign efficiency. Obtaining a digital ad rating certification from one of the most credible and reputed audience measurement platforms such as Nielsen is significant for Batooni. Within a few months of launching the startup, we have been able to successfully cross a major milestone of achieving over half a million users on our platform. Now with this validation from Nielsen, we are sure large advertisers will feel even more confident of the platform which should help us expand our user base further.”

Batooni is a first of its kind hyper-local mobile advertising startup that is carving out a niche space for itself in India’s mobile advertising industry. Batooni’s sophisticated campaign dashboard enables advertisers to take complete control over their mobile ad campaigns. A campaign design and management system ensures the ad campaigns are targeted to specific audiences, delivering unprecedented ROI to advertisers. The startup has developed a path-breaking hyper-local video advertising platform for smartphones that compensate users for their time and attention with real monetary benefits, while offering advertisers targeted, tactically efficient video advertising on mobile phones.

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