Batooni mobile advertising integrates Nielsen Digital Ad Ratings for audience verification

This certification allows advertisers to measure the demographic composition of their audiences

MUMBAI: Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign target. As Nielsen Digital Ad Ratings is an established leader in advertising campaign measurement, this certification will enable Batooni to engage with more advertisers and provide campaign data effectively and efficiently.

The certification from Nielsen DAR will allow Batooni to provide a comprehensive view of an ad’s audience on mobiles in a way that is comparable to ad reach measurements on other digital platforms. This certification is important for advertisers as they can get external validation that their messages have reached the right target audience from a trusted industry leader like Nielsen that stores humungous amounts of authentic audience data. Advertisers will also be able to ensure that their brand messages reach the right people to maximise return on investment. The certification will allow Batooni to get inroads into exploring partnership opportunities with large brands. The move will further strengthen Batooni’s efforts to bring transparency in ad distribution and advertiser ROI.

Commenting on acquiring this certification, Batooni director and co-founder Jitendra Chaturvedi said, “We at Batooni are making a continued effort to offer our clients the best measurement tools to maximize their campaign efficiency. Obtaining a digital ad rating certification from one of the most credible and reputed audience measurement platforms such as Nielsen is significant for Batooni. Within a few months of launching the startup, we have been able to successfully cross a major milestone of achieving over half a million users on our platform. Now with this validation from Nielsen, we are sure large advertisers will feel even more confident of the platform which should help us expand our user base further.”

Batooni is a first of its kind hyper-local mobile advertising startup that is carving out a niche space for itself in India’s mobile advertising industry. Batooni’s sophisticated campaign dashboard enables advertisers to take complete control over their mobile ad campaigns. A campaign design and management system ensures the ad campaigns are targeted to specific audiences, delivering unprecedented ROI to advertisers. The startup has developed a path-breaking hyper-local video advertising platform for smartphones that compensate users for their time and attention with real monetary benefits, while offering advertisers targeted, tactically efficient video advertising on mobile phones.

Latest Reads
Lintas Live bags mandate for Classic Legends

Mumbai: Digital-first creative PR agency Lintas Live has won the full-service mandate for a key brand of Classic Legends. The mandate entails managing the brand’s creative, PR and social media requirements in entirety. The agency won the business in a multi-agency pitch and the account will be...

MAM Media and Advertising Account
JBL says #MuteTheWorld in its latest digital campaign

Mumbai: Global audio equipment company JBL has rolled out its latest digital campaign #MuteTheWorld. The campaign aims to drive awareness around JBL’s active noise cancelling (ANC) category, which allows users to mute the world and focus on things that matter to them. Conceptualised and executed by...

MAM Media and Advertising Ad Campaigns
Livpure Sleep celebrates good sleep with quirky ad film

Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.   In line with the brand’s long-standing...

MAM Marketing MAM
HUL is top advertiser in week 41: Barc

FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73.

MAM Marketing MAM
Taproot Dentsu’s new ad for GM Fabrics is all about the 'Fabric of Home'

Highlighting what makes a space feel like home, Taproot Dentsu - a dentsuMB Company & a creative agency from the house of dentsu India, has launched a fresh campaign in association with Homegrown producers of jacquard decorative fabrics, GM Fabrics.

MAM Marketing MAM
Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear.

MAM Marketing MAM
Madhav Sheth named president of int'l business group at realme

Mumbai: Technology brand realme has elevated realme VP and realme India, Europe and Latin America CEO Madhav Sheth to the position of VP of the international business unit. With this promotion, Sheth’s new designation would now be realme India CEO, realme VP and realme international business group...

MAM Media and Advertising People
Meesho partners with DViO Digital for high-decibel festive campaigns

Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season. This partnership will see DViO Digital strategise, curate and...

MAM Media and Advertising Account
OnePlus partners with Croma for its OnePlus TV Category

Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on The extended partnership with Croma will enable OnePlus to further expand its offline reach and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required