MAM

Bates crafts Tata AIG's extended campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/21/ING%20Life%20Insurance.jpg?itok=vVhm1VOe

MUMBAI: Tata AIG Life Insurance Company has released an extension of their communication campaign reiterating the importance of inculcating strong values and a sound foundation in children.

The new commercial highlights the importance of building good values and principles among youngsters. The campaign focuses on the principle of basics being right and a strong foundation is a step towards a protected and secure future.

Conceived by Bates India, the TVC showcases the importance of right values which commences with a daughter convincing her father to meet her boyfriend. The father was reluctant and hesitant and was of the opinion that a new generation boy would not have appropriate values. Surprised by the young boy‘s values rooted in tradition, when he touches his feet, he opens up and offers support for a coffee date. The commercial ends by emphasizing the fact that "Good beginnings deliver good returns all your life."

Tata AIG Life senior vice president and head of marketing Vijay Sinha said, "There is a huge, latent need for financial instruments for long-term savings and protection in India. Hence our brand strategy emphasises on the platform of protection through the creative route of ‘strong foundation‘. The campaign focuses on our core philosophy of providing life insurance solutions that help build a strong foundation to enable individuals protect their financial needs for a stress-free and meaningful tomorrow."

Bates regional planning director (Asia) Dheeraj Sinha said, "In today‘s India, growth, progress and moving ahead are the key flavours of life as well as brands. The truth however is that Indians are progressing because of their values and foundations, not without them. As my parents always said, if your basics are right, nothing can hold you back. In an increasingly uncertain time, it is our grounding that will keep us in good shape. Tata AIG Life stands up to this philosophy that our foundations will help us fly, in a context where everyone is merely focusing on winning, achievement and progress part of the picture."

Tata AIG Life vice president - brand marketing Vikrant Ramachandra said, "As a wise man said, ‘India has changed. Indianness has not‘. As a Tata brand, the company has always given a strong emphasis on creating a future by nurturing a strong foundation. Our communication campaigns have always focused on inculcating good values from the start. The principle that ‘a strong foundation means a protected future‘ is at the core of the brand strategy."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/stay.jpg?itok=8zfnwkIm
More than 300,000 viewers witnessed the launch of stayIN Alive – India’s dedicated foundation for performing artists

MUMBAI: stayIN aLIVE launched on 16 May 2020 with a tremendous start! Over 100 artists, 12 collectives and 300k viewers from across the globe came together to share experiences, engage with each other, and entertain with never seen performances and collaborations!

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/ice.jpg?itok=F_B0HMid
IceWarp CEO Pramod Sharda Takes 100% Pay Cut In Light Of COVID 19

The Corona Virus outbreak has pushed the entire world to witness a pandemic, circulating waves of panic across the globe. Due to uncertainty in business owing to the current scenario, businesses are slowing down bringing the growth of the economy to a halt. There has been a sudden slow-down of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/wild.jpg?itok=woPQlzPr
Wildcraft gives New India’s defining anthem – ‘Hain Taiyyar Tum’, exhorting Indians to be Ready for Anything!

Today, when India & the world is grappling with fear and uncertainties, with Lockdown 4.0 coming to an end, the country is taking steps to live and adapt to the New Normal. This requires one to relook at our ways, our beliefs, our attitudes & while we do this, at Wildcraft we believe we...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/home_0.jpg?itok=5aMh-lww
Weekend Homes become a preferred real estate investment post COVID-19

During the two past months, most of us have been confined to our homes due to the nationwide lockdown declared in light of the COVID-19 crisis. Even while grappling with the possibility of a further extension or pondering over the graded lifting of the lockdown, one theme that keeps recurring...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Amit%20Tripathi.jpg?itok=1WMgigCz
Brands and consumer sentiments during Covid2019

The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Data%20protection.jpg?itok=HGWYY9uL
What you should know before pressing 'I Agree' button

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns. One mode of reaching out to prospective...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/Dabur.jpg?itok=Ui13obRZ
How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/smartphone.jpg?itok=FN2-_1Bs
Indians prefer trendy features like AI camera while purchasing budget smartphone - itel survey

MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel - What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/daawat.jpg?itok=njeJssDy
Daawat Basmati Rice celebrates relationships with #PehliDaawat Campaign

Amidst this lockdown, even though life has come to a standstill, hope for a return to normalcy and happier times has not. The #PehliDaawat Campaign by Daawat Basmati rice celebrates this hope and optimism and the special moments when we all come out safe and healthy from this pandemic.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required