MAM

Barcode Entertainment appoints Ajay Kulkarni as its business head

He has 17+ yrs of cross-functional, diversified experience across media, telecom & consumer tech.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/01/23/5.jpg?itok=8O6Ti-Xy

Mumbai: Global technology-driven influencer marketing company, Barcode Entertainment appointed Ajay Kulkarni as its business head. Kulkarni has over 17 years of cross-functional and diversified experience in revenue, brand management and communications, marketing and content partnerships across the media, telecom and consumer tech sectors.

As the business head, Kulkarni intends to leverage his exceptional team-working and marketing capabilities to bring seamless processes to Barcode Entertainment and grow the business exponentially. And with his resourcefulness and innovative perspective as an asset, he further seeks to help build the company into one of the most prominent players in social commerce, influencer marketing and the content landscape.

Prior to this, Kulkarni has been part of various marquee companies. His most recent stint saw him oversee content and strategic partnerships at TikTok (ByteDance) for South Asia (Nepal, Bangladesh and Sri Lanka). Besides this, he has also held the position of assistant vice president - international business at Time Network, where he was responsible for creating saliency and revenue for the network in international markets. Furthermore, he has also worked with other notable organisations, such as Star India Pvt. Ltd., Tata Teleservices, and Times Group (Bennett & Coleman), amongst others, in the areas of brand, marketing and revenue.

Talking about joining Barcode Entertainment, Kulkarni said, "I am delighted to be part of the immensely specialised and talented team at Barcode Entertainment. The rapid rise of influencers and the creator economy at large is a force to be reckoned with in today’s digital landscape. And with more and more people turning to content creation as a source of income alongside content consumption, Barcode is very well-positioned — at the intersection of influencer marketing, content and live commerce - to be the leading company supercharging the space. This, with unparalleled phygital experiences, and by making it easier for brands to grow their business through collaborations with the creator economy. And I am looking forward to working with the team on this exciting journey."

"We are immensely happy to have Kulkarni on board as the business head at Barcode. Having experienced growth at a lightning-fast pace, we are setting our sights on leveraging this growth momentum and scaling new heights to be the next big thing in the influencer, content and live commerce space. And Kulkarni’s expertise aligns perfectly with this vision. His journey, which is more than a decade long - will surely ignite a spark and help us as we continue to strengthen our team and grow our business," added Barcode Entertainment co-founder Rakesh Khanna.

Ever since its inception in 2019, Barcode Entertainment has strengthened its foothold in India’s digital sphere as trailblazers harnessing the power of both the physical and digital worlds. The company helps brands connect and collaborate with more than 20,000 macro and micro-influencers across the length and breadth of the country and beyond, while also enabling them to connect with 200+ potential customers via these collaborations/influencers. Furthermore, Barcode successfully brings together data-led performance, real human relationships, expert creative strategy, and authentic and engaging content alongside laser-sharp paid media targeting.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/aditya-birla1.jpg?itok=jSmT5vTb
Aditya Birla Group forays into premium casual dining

The Aditya Birla Group has announced a foray into the premium casual dining space, in collaboration with India’s chef restaurateur Rahul Akerkar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/120.jpg?itok=AmqQN5x9
Dia Mirza and Bhumi Pednekar collaborates with Flipkart Green

Mumbai: Known for her contribution towards environmental sustainability and wildlife conservation, Dia Mirza has recently posted about the ‘Flipkart Green’ e store on her Instagram, spreading awareness about the importance of making environmentally conscious shopping decisions.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/116.jpg?itok=oxMvvGAR
UnCrave partners with Vir Das in the latest campaign #NoMoreMissingMeat

Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/gaurav_khatri.jpg?itok=qcAH3El3
Noise launches new Valentines Day campaign #StoopidCupid

Mumbai: Noise, India’s lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films which will be revealed...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/ravpreet_ganesh.jpg?itok=Np2Q6vix
Mavericks onboards ex Publicis Ravpreet Ganesh as chief integration officer

Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/111.jpg?itok=B8VuAVRl
HDFC Life launches new brand campaign ‘Sar utha ke jiyo’

Mumbai: HDFC Life, has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life aims to take its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/loan.jpg?itok=5JxZ1b_E
Do's and Don'ts for Getting a Personal Loan

MUMBAI: Personal loans enable both salaried and self-employed individuals to meet their short to medium term financial obligations without having to furnish any collateral or security. As individuals looking for a personal loan have several options to choose from, they may have a difficult time in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/104.jpg?itok=uiKElB4z
Anish Mehta announces new tech platform ‘Animeta’

Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/09/103.jpg?itok=ji8pE0na
KISNA launches ‘Sparkling Love’ collection

Mumbai: KISNA Diamond And Gold Jewellery launches its latest Valentine’s Day collection called ‘Sparkling Love’ which is all about minimalist expressions of love. From time immemorial, gifting has been one of the most thoughtful ways of expression and there is nothing better than jewellery as a...

MAM Marketing MAM