MAM

BARC shows it cares for children

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/14/Romil%20Ramgarhia.jpg?itok=RlgMajKD

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

The initiative titled BARCares will commence from Diwali and the schools cater to the underprivileged parts of the community. BARC India CBO Romil Ramgarhia says, “We believe an initiative like this, on behalf of our stakeholders, not only adds value but also adds commitment for an overall enthused and motivated performance as a responsible joint industry body representing the three apex bodies of IBF, AAAI and ISA in our country.”

The ratings agency isn’t bound by law to undertake any Corporate Social Responsibility (CSR) activities. “We are taking education for a cause to contribute for the sake of society,” adds Ramgarhia.

BARC India has tied up with NGO Akanksha Foundation that has been working in this space for over 20 years and runs more than 20 schools in Pune as Akanksha schools helping more than 7000 students so far. The NGO conducts the first assessment to identify schools that need help.

The four adopted schools are Wadi Bunder Mumbai Public School in Mazgaon, DN Nagar Mumbai Public School in Andheri, Natwar Nagar Mumbai Public School in Jogeshwari and Mahatma Phule Jyotibha Mumbai Public School in Masjid Bunder. Donated items include functional desktops, laptops, whiteboards, atlas, desks, chairs, curtains, fans, paints and paintbrushes.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/adi_godrej.jpg?itok=yChh5ccq
Adi Godrej steps down from GPCL board

FMCG major Godrej Consumer Products Ltd (GCPL) on Wednesday announced that Adi Godrej will step down from the board of directors of the company, effective 30 September. He will continue to remain chairman emeritus of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628082451517.jpg?itok=Jt94qRkf
dentsu X tops global RECMA rankings for third time in a row

Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8 per cent Year-on-Year (YoY) agency...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628076811731.jpg?itok=WfuIh5Q4
The Sleep Company ropes in Anil Kapoor as brand ambassador

Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628075512726.jpg?itok=ygQ4WLah
Myntra’s latest campaign features leading fashion icons

Mumbai: Fashion e-commerce platform Myntra has launched its latest brand campaign featuring leading fashion icons and the company’s new brand ambassadors Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan. Existing celebrity ambassadors Kiara Advani and Samantha Akkineni are also part of the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628072655722.jpg?itok=paR-Y3up
Aditya Puri joins Solara Active Pharma's board as chairperson

Mumbai: Solara Active Pharma Sciences Ltd on Wednesday announced that veteran banker and HDFC Bank's former CEO & MD Aditya Puri has joined its board as the chairperson. Puri will also head the Nomination and Remuneration Committee of Solara's board. "Aditya Puri, former MD of HDFC Bank and a...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628069205615.jpg?itok=Put51IQJ
Shipsy onboards Mohamed Reza as VP-head of marketing

Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president - head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628059835889.jpg?itok=VM5h0kCD
Leo Burnett bolsters strategic planning team with new appointments

Mumbai: Creative solutions agency Leo Burnett India on Wednesday announced new appointments to bolster its strategic planning team. Mittu Torka and Bonnie Michael are named executive vice president – strategy in Mumbai and Ankit Singh is elevated to executive vice president – strategy in Delhi.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628059369398.jpg?itok=KMlwe03y
Mrig Sight Media bags digital media mandate for Devagabond

Mumbai: Global branding and marketing agency Mrig Sight Media has bagged the digital media mandate for Devagabond, a travel gear manufacturer. The account will be handled out of the agency’s Noida office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628058116234.jpg?itok=4wb6xcsk
Grapes Digital expands footprint; strengthens team in Bangalore market

Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required