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Bang in the Middle scoops up Dulux digital duties in India

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MUMBAI: Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. The agency would be responsible for chalking out strategies and implementing an entire suite of digital services to spruce up Dulux‘s online presence.

Bang in the Middle would be responsible for planning and executing a 360 degree digital branding of Dulux through engaging social media strategy.

Akzo Nobel India Dulux marketing manager Pushkar Jain said, "We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with ‘Bang in the Middle‘, we hope to impact consumer behavior through digital experiences."

Bang in the Middle managing partner Naresh Gupta said, "It is an honour to be associated with Dulux. They have been early adopters of digital media and we look forward to working with them on enhancing their digital footprint."

ture Capital, Eristoff (Bacardi) and Rupa Innerwear.

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