MUMBAI: Reversing the trend of global agencies launching in India, newly formed independent agency Bang in the Middle launched operations in USA with offices in Chicago and New York to start with.

The USA operations will be led by Saira Mohan who will assume the post of president Bang in the Middle USA. Mohan has been a super model and has experience in the field of advertising and marketing of fashion, luxury and design.

The USA outfit of the Indian agency will help the growing ambitions of many mainstream brands that are not owned by MNCs but want to expand their ambit and enter India. It will also help its clients like iYogi and Veen Waters to establish their brand in US.

Bang in the Middle is already in conversation with a few brands in US, and some leading communication and professionals to bring them on board. Through its suite of offerings that span design, branding and digital marketing, this is Bang in the Middle‘s first international foray into establishing itself as a mainstream global creative media company.

Mohan said, "I am excited to partner this incredibly talented team in India and open up the opportunities in US for brands from India and open up Indian markets for brands in US. I have been in the world of branding and design for over a decade and I intend to fully bring that experience on table for all our current and potential clients."

"We have been clear from the start that we won‘t be a single country operation. This is the next step in our evolution and we aren‘t going to stop here. We are exploring some more opportunities in Asia and Europe, and we hope to expand into those markets. It‘s time to demonstrate a brand new way of doing business, and what a better moment than India‘s Independence Day to announce this" said Bang in the Middle managing partner Prathap Suthan.

Bang in the Middle managing partner and CSO Naresh Gupta said, "We currently have a very eclectic bunch of clients who require our services in more markets than just US. We have launched campaigns in US, Europe and Middle East already for our clients, and are about to launch some more for our brands. In today‘s hyperconnected world you need to be present in everywhere where opportunity is, and for us USA is a vast opportunity."

Bang in the Middle‘s clients include iYogi, Veen Waters, Hawktrack from Knoxx Global, Dulux Paints, Vimal, and BigFlix.