MUMBAI: Badri Narayan has joined Mogae Media as its head of analytics.

Narayan will be based at Mogae‘s Delhi headquarters and will report to chief intelligence officer Pavan Chandra.

An IIT-ian from Mumbai, Natayan graduated from Mumbai University as a science student.

He has worked with companies like Adnova Technologies, Zenith Optimedia, DDB Mudra and a recent start-up, Corporate Storytellers. He has knowledge of process flow technologies, analytics and media buying. He has developed a range of analytics software for media planning, logistics as well as online retail firms. He is adept at handling various database technologies and also has an intuitive feel for the social media space.

Welcoming Narayan on board Chandra said, "Badri is very data-driven. He lives and breathes data cuts and data slices! He will add a lot of practical experience to our young team at Mogae Media."

Narayan said, "Data for me is sacrosanct and churning rich information from it is my everyday mission. Most times the sheer volume of data can be quite intimidating. And I thrive on that challenge. We‘re talking about data sizes beyond terabytes at Airtel with whom Mogae works. And these data are constantly growing thanks to the ubiquitous information-sensing mobile devices. For me, Mogae is therefore the place to be."