Avon India announces the launch of AVON Lingerie Wear in India

MUMBAI: AVON, the leading direct selling beauty brand enters the realm of fashion with the announcement of AVON Lingerie in India, available from September 2019. With 30 years of innerwear heritage, and as an established lingerie player in the Asia Pacific the region, AVON’s Indian lineup is powered with Invisilite Technology that offers soft, stretchable and seamless products for the ultimate comfort. The AVON Lingerie will have two ranges Body Illusion and Shapemakers Plus promising to deliver the Brand’s standards of superior comfort and fit for all sizes, especially for Asian body types, with fine quality fabrics from across the world.

“Over the years AVON has become a trusted beauty brand in India. Delivering the best products to the consumers in the beauty category, we are delighted to extend our domain and launch lingerie wear in India. The range focuses on technology that makes innerwear feel like a second skin with superior comfort. This will help our brand to stand out in the Indian market and cater to the growing needs of the consumers who are looking for functionality in high fashion lingerie,” said Swati Jain, Marketing Director, AVON India

AVON Lingerie will be focusing on international trends, in terms of exclusive design, color and silhouettes.

The Body Illusion range is a premium brand for AVON that is high on fashion and technology offering a seamless fit for women, with 5 key innovation call-outs: Seamless, Ultra-Stretchable, Breathable, Light & Ultra-Soft. It is armed with a wide variety of silhouettes and sizes to cater to different consumer needs – bras available in sizes from 32A to 40B. The smooth and high stretch fabric makes it an ideal choice for office going women. The range is powered by Invisilite technology for freedom of movement and a buttery soft feel which is exceptionally comfortable, along with a seamless finish that practically renders the innerwear invisible even under skin-tight clothes. The Invisilite fabric fits like a second-skin that provides a sleek silhouette with any outfit.

Avon Shapemakers Plus is the intimate apparel brand created for full-figured women who seek fashion and function, extra support or shape definition in their underwear. The sizes range across a broad spectrum, with 8 sizes from 34B and going up to 42D. The range ensures that the fabrics and materials are carefully chosen to be able to cater for these extra functions without compromising on comfort and fit. The product portfolio also includes Back Smoothing Bra with a broad back and side flaps, and Lifting Bra in Lace with a broader U-shaped back for better support.  

According to market analysis by Technopak, the current market size of the intimate wear market is Rs 27,931 crore which is estimated to grow at a CAGR of 10% over the next decade. AVON has shown its presence in more than 50 countries and is a leading brand in the Philippines. Now, India has become the next big lingerie destination for the brand. Avon Body Illusion and Shapemakers Plus range will be available across India through AVON Beauty Representatives starting at Rs 699 and Rs 1299 respectively.

Latest Reads
CashKaro drives 45000+ sales at Mamaearth during its three-day sale

Mumbai: Cashback and coupon portal CashKaro drove over Rs 6.5 crore in sales for its beauty partner Mamaearth during its three-day 'OMG sale' held between 14 and 16 July. In the short span of three days, CashKaro and its sister site EarnKaro were able to bring 70 per cent of new user transactions...

MAM Marketing MAM
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People
ZEE5 head marketing - SVOD & music Reilly Rebello moves on

ZEE5 head marketing - SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey's All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.

MAM Marketing MAM
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India

Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required