MUMBAI: Aviva Life Insurance, one of India’s leading life insurance company, today announced the launch of “Aviva Income Suraksha”, a non-participating traditional retirement plan especially designed for the Defence Forces. The plan offers our soldiers the ability to plan their financial preparedness post retirement with utmost ease. It is aimed at providing an additional financial aid with a regular monthly income stream for all our customers.

Aviva Life Insurance introduced its Defence Channel last year. The success in this segment of the market encouraged the brand to go deeper, with a tailor-made proposition for the defence forces. Aviva Income Suraksha - is a customized proposition introduced by Aviva for the defence channel to offer a customized financial plan specifically focused towards the “jawans” that protect our countries borders.

Commenting on the launch, Ms. Anjali Malhotra, Chief Customer, Marketing, Digital & IT Officer says, At Aviva Life insurance, the customer is at the center of all our product development process. With Aviva Income Suraksha, we aim to secure the financial future of the defence personnel, who are the protectors of our nation. The endeavor is to secure the lives of those who work tirelessly to protect us. The plan has been customized to their specific needs and will enable them to carry out proper financial planning for their growing needs through different life stages. “

“The defence personnel usually retire at a very young age between 38 to 42 years, thus lowering their primary income. With Aviva Income Suraksha, we propose a solution to support them with a financial plan to meet most of their life goals like child education, saving for children’s marriage post early retirement, whilst they find alternate source of employment post defence service. Moreover, the premiums can be paid on monthly modes making it easier for them to save in small installments.” Ms. Malhotra further added

With the single-minded focus of delivering a comprehensive and differentiated proposition, Aviva Life Insurance introduced Aviva Income Suraksha in line with the brand’s vision of creating tailor-made products addressing to specific needs of customers. While the plan has been developed mainly for the Suraksha (defence) channel, Aviva Income Surkasha will be equally useful for all other customer