MUMBAI: Services and personal healthcare saw a dip in TV ad volumes in the first quarter of 2019 as compared to Q1 2018. While they maintained their positions in the top five super categories, their ad volumes decreased with an indexed figure of 12 per cent and 6 per cent respectively.
The topmost super category was food & beverages, with 19 per cent share in ad volumes. It climbed up a spot from the previous consecutive quarter with a 7 per cent indexed growth. It was followed by personal care & hygiene (19 per cent), services (11 per cent), household products (7 per cent), and personal healthcare (6 per cent).
The report also highlighted the top categories under these super categories based on their ad volumes on TV.
Consumer durables sector
In consumer durables, wires and cables became one of the topmost advertisers, showing 3.8 times growth in ad volumes as compared to Q1’18. Lighting products also showed an indexed growth of 38 per cent.
|
Rank |
Top five Categories - Q1'19 |
Top five Categories - Q1'18 |
Indexed Growth in Q1'19 |
|
|
1 |
Lighting Products |
Fans |
138 |
|
|
2 |
Fans |
Inverters |
49 |
|
|
3 |
Wires & Cables |
Water Purifiers/Filters |
378 (3.8 times) |
|
|
4 |
Water Purifiers/Filters |
Lighting Products |
57 |
|
|
5 |
Thermowares |
Air Conditioners |
168 |
The top five advertisers in the category were Polycab Wires, Microtek International, Philips Electronics India, V Guard Industries, and Orient Electric. The top five brands were V-Guard Wires, Orient Aeroslim, Livfast Inverters and Batteries, Microtek Jumbo Ups, and Usha Goodbye Dust Fan.
Auto Sector
In the auto sector, corporate auto recorded an 11 times growth, automotive fuel showed a staggering growth of 5568 times in Q1’19 from the same quarter in the previous year.
|
Rank |
Top five Categories - Q1'19 |
Top five Categories - Q1'18 |
Indexed Growth in Q1'19 |
|
1 |
Cars |
Two Wheelers |
117 |
|
2 |
Two Wheelers |
Cars |
40 |
|
3 |
Corporate-Auto |
Tyres |
1095 (11 Times) |
|
4 |
Tyres |
Commercial Vehicles |
92 |
|
5 |
Automotive Fuel |
Tractors |
556738 (5568 Times) |
The top five advertisers were Maruti Suzuki India, TVS Motor Company, Bajaj Auto, Mahindra & Mahindra, and Kia Motors Corporation while top brands were Mahindra XUV 300, Bajaj Auto, Nissan Kicks, Kia, and Jeep Compass.
Retail sector
Retail outlets-fitness/sports noted a whopping growth of 267 times in terms of ad volumes in Q1’19 as compared to Q1’18.
|
Rank |
Top five Categories - Q1'19 |
Top five Categories - Q1'18 |
Indexed Growth in Q1'19 |
|
1 |
Retail Outlets-Clothing/Textiles/ |
Retail Outlets-Clothing/Textiles/ |
89 |
|
2 |
Retail Outlets-Electronics/Durables |
Retail Outlets-Departmental Stores |
142 |
|
3 |
Retail Outlets-Departmental Stores |
Retail Outlets-Electronics/Durables |
60 |
|
4 |
Retail Outlets-Fitness/Sports |
Retail Outlets-Home/Interiors/ |
26655 (267 Times) |
|
5 |
Retail Outlets-Home/Interiors/ |
Retail Outlets-Medical/Pharmacy Stores |
120 |
The top five advertisers were Reliance Retail, The Chennai Silks Group, Vasanth & Co, Saravana Stores, and Mission Sports & Fitness, and the top five brands were Reliance Digital, Vasanth & Co, Reliance Trends, The Chennai Silks Goddess Collections, and The Chennai Silks.
