MUMBAI: In its 20th edition, the Asia TV Forum & Market (ATF) announces its biggest market yet with a five percent growth in market size, compared to 2018.
The expansion includes the presence of new brands such as Baidu Haokan, Google Play, GoPlay, Hoichoi, and Jio (see Annex for fuller list). 20% of buying professionals are new to ATF this year, and 40% more buyers have indicated interest to acquire digital rights.
With attendees from 55 countries and regions, the diversity of content and partnership possibilities represented reflects Asia’s rising place in the media and entertainment space, as the industry faces exciting times with several high-profile launches of OTT video platforms and mergers & acquisitions.
With speaking heavyweights revealing visions for the future, the ATF Leaders’ Summit 2019 will address how Asia aligns with the global strategies of new market powers. Industry luminaries delivering keynotes include Giorgio Stock, President of WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC, Gong Yu, Founder and CEO of iQIYI and Shibasish Sarkar, Group CEO of Reliance Entertainment.
Glamour also descends on ATF 2019 as celebrities from Thailand, Turkey, the UK, Hong Kong, Singapore and Taiwan, will be present in various capacities. Magician Dynamo, of the eponymous programme “Dynamo: Magician Impossible”, will entertain the ATF crowd at the official Opening Party with an exclusive performance ahead of his new programme “Project 7”. Thai superstar James Jirayu will also make an appearance to launch a new film.
“The 20th edition of ATF takes place during exciting times of a paradigm shift. With so much changes happening ahead, we expect the market to be dynamic this year, and discussions at conferences to be intense and insightful,” noted Yeow Hui Leng, Group Project Director of Reed Exhibitions, the Producer of ATF.
ATF is taking place from 3 to 6 December 2019 and is part of the Singapore Media Festival (SMF). For more information, please visit www.asiatvforum.com.
