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Asics teams up with Joshna Chinappa to inspire young athletes

The partnership aims to create positive change through the power of sport.

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Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

“Our beliefs and efforts have always focused on empowering youth in India and making a positive change. We at Asics also believe that as the leading sports brand in India it is important to encourage girls to take up sport," said Asics India and South Asia MD Rajat Khurana. "Over the last couple of years, Joshna and many other Indian women have emerged as torchbearers with their outstanding performances. Asics is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

Currently ranked as number 10 worldwide, Chinappa is a two-time Asian Championship gold medalist. In 2014, she was the first Indian to win a gold medal in doubles at the Commonwealth Game. Chinappa has inscribed her name at the British US Open and national championships.

“Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. With them, I hope to take my performances to the next level on the field, and also help create change off it," said Chinappa on the association. "Our aim together is to improve participation of Indian youth in sports and women empowerment and I am confident of creating the change with Asics.”

Asics has been working with young and fresh athletic talents across various genres of sports including Indian athletes Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, along with international athletes like Novak Djokovic

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