Mumbai: Asian Paints has come up with a fresh campaign to promote its latest luxury offering, Royale Glitz. Conceptualized by Contract, the quirky ad-film features brand ambassador Deepika Padukone.  

With a modern rendition of the classic song ‘Baar Baar Dekho’ playing in the background and tongue-in-cheek humour, the TVC shows how the new paint steals the spotlight from Padukone during a photo-shoot, leaving her visibly bemused. The 50-second #StealYourSpotlight campaign also highlights the stain-resistant feature of Royale Glitz.   

Commenting on the launch of the new product and the campaign, Asian Paints - MD & CEO, Amit Syngle, said, “Consumers today are looking for that ‘X factor’ in their home interiors; something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of their home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. The campaign conveys the same thought through our quirky and stylish TVC. We are happy to be working with Deepika once again on this ad, the concept and treatment of which is quite different from the ones she has done previously with the brand.”

Royale Glitz comes in a range of designer shades under the exclusively curated ‘Royale Designer Palette’. Inspired by the heartland story of India, these shades carry names such as Chutney green, Calcutta rains, and Coromandel Indigo which reflect Indian culture.