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Artium Academy launches brand film with Sonu Nigam

The brand has unveiled its academic board comprising India’s music maestros.

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Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam.

To lend depth and build a strong music pedagogy, Artium Academy’s academic board has Nigam as its patron-in-chief and voice expert Anant Vaidyanathan as chief of pedagogy, who will be framing the academic policy and the accreditation process, said the platform in a statement.

The Artium board comprises music maestros like Shubha Mudgal (Hindustani classical), Aruna Sairam (Carnatic music), KS Chitra (South Indian popular film music), Louiz Banks (keyboard), Aneesh Pradhan (percussions), Raju Singh (guitar), and Gino Banks (drums) acting as faculty heads, driving the curriculum for their respective genres.

In the coming weeks, Artium intends to deploy a 360-degree campaign on all identified media formats with tactical as well as ongoing campaigns. The objective is to put forth the cumulative might of pedagogy of the brand in order to engage with all forms of music enthusiasts alike.

“The centuries-old, venerated music training methods of India are ready to meet the technological opportunities of the new age to create a never before learning experience for the music aspirant of today," said Artium Academy founder and CEO Ashish Joshi. "Artium aspires to be a thought leader in technological research and innovation to enhance the power of self-assessment, to capture vast data from fine human judgment, and feed machine learning towards the creation of AI-supported systems of assessment and prescription, and the sheer experience of the learning session, and facilitating the reach of qualitative pedagogy to the deserving across the globe.”

“Musical expertise is a product of multiple inputs from a variety of sources, experiences, influences, inspirations, challenges, struggles, failures and victories," said Sonu Nigam, who is also one of the investors of Artium Academy. "My colleagues and I feel privileged to bring our learning, knowledge,  skill development methods, and insights within the reach of multitudes of students through our design of performance-based learning programs that are committed to bringing out the best in each individual.’’

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