Aquent announces salary survey for marketing, communication & creative industries

Aquent announces salary survey for marketing, communication & creative industries

MUMBAI: Global staffing solutions firm Aquent has announced the release of its survey by industry sector from across Europe and the Asia Pacific regions, showing detailed results on hiring trends, salary packages, staff retention strategies, and predicted growth.
 
Overall findings show that while salaries and hiring are increasing, shortage of qualified talent means employers will need to work much harder to attract, retain and develop quality talent in markets where key skills are increasingly scarce. This talent shortage is one of the biggest challenges to expansion facing employers across Europe. 
 
Another major trend has been the significant move away from traditional above-the-line advertising to new media and below-the-line communications such as direct marketing, web sites, blogs, SMS, mobile phone marketing and digital television -- again driving a war for new media talent that will continue to grow for the foreseeable future.
 
 
The survey sourced 7,365 responses from employers across 25 countries -- Australia, Czech Republic, China, France, Germany, India, Japan, Korea, Malaysia, the Netherlands, New Zealand, Poland, Singapore, Spain and the United Kingdom.