MAM

Apollo Munich gets Farhan Akhtar to promote health wallet plan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/09/appolo1.jpg?itok=uKE87RBu

MUMBAI: Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a next-gen health insurance plan that not only addresses the current needs of the customers by paying for their hospitalisation but also covers their OPD expenses that are usually not covered by health insurance policies. Interestingly, health wallet also ensures affordability of continuing the policy in later years. 

The wallet plan creates a reserve kitty for the customers that can be used for a variety of out-of-pocket expenses. It also allows the user the flexibility of paying for non-payable items that are generally excluded from any health insurance. It pays for other medical expenses such as dental treatment, spectacles, Alzheimer’s, etc. Additionally, customers can even use this reserve amount to fund for co-payment and deductible cost.

Hence, the new health insurance category WINSURE has been built on the premise of wide-ranging benefits Health Wallet offers. Doctor consultation for prescribing spectacles, cost of spectacles, money available for today, pay for 50 per cent of their premium tomorrow (post five continuous renewals), allopathy, ayurveda and homeopathy coverage. Apollo Munich aims to convey the same message to masses with a series of TVCs starring its brand ambassador Farhan Akhtar. Each 20 seconder ad ends with the brand pay off—‘When your health insurance pays for the unusual – you are not insured, you are winsured’. 

#BeWinsured is a 360-degree campaign that will be leveraged both on traditional mediums like television, outdoor, radio along with key social media platforms of Youtube, Facebook, Twitter etc.

Apollo Munich Health Insurance chief marketing officer Nandini Ali says, “Keeping in line with our brand promise of ‘Let’s Uncomplicate’, we conduct regular market research to understand consumers’ sentiments and the gaps with respect to healthcare financing and we aim to bridge the same with our innovative health insurance solutions. Our latest innovation Health Wallet, introduced under the WINSURE category is a derivative of some very pertinent consumer insights (a) pressure on individuals to pay for day to day healthcare expenses like doctor consultancy, pharmacy, diagnostics etc. from their own pockets (b) affordability of health insurance premiums post retirement, and (c) need for an interesting healthcare financing tool for youngsters.”  

Cheil Group creative director Vijay Simha Vellanki adds, “In a low-interest category like Health Insurance, the challenge is to overcome ‘here comes another health insurance product’. So we needed something definitive, something that makes people sit up and take notice and each film simplifies an otherwise complex product, with all honesty. To bring alive this, we partnered with Farhan Akhtar, who represents everything that a health brand should embody – fit, active, positive, and trustworthy. So who better to speak for health wallet than he!”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/metro.jpg?itok=hIQOB81n
METRO SHOES PROVIDES MUCH NEEDED RELIEF TO MIGRANT WORKERS BY DONATING FOOTWEAR

Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hrtech.jpg?itok=CjQs-ywf
HR-Tech startup, iXceed forays into Digital Marketing Services

After making a mark in the HR domain, iXceed – HR-Tech the start-up now expands its portfolio services by offering digital marketing in tandem with the clients’ demands. Marketers—as advocates for consumers in every business—have a critical role to play. Digital Marketing is a major driver for most...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/dollar.jpg?itok=WewYbHTe
Dollar has Akshay Kumar unveil new brand identity on webinar

BENGALURU: In probably what will be the ‘new normal’ as far as product and brand launches are concerned, Indian apparel brand Dollar Industries Ltd (Dollar) unveiled a new brand identity through a webinar. The new brand identity has the word Dollar with and added subscript – ‘Wear the change’ - #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/edutainment.jpg?itok=yheOXizi
8th Edition of The Edutainment Show Goes Virtual Amidst Lockdown

India’s leading Event IP Company, Event Capital initiative The Edutainment Show has announced its 8th edition online. Edutainment Show Live a media and design education exhibition is set to be held from the 11th June -20th June. The show is a platform to connect young budding and aspiring students...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/neo.jpg?itok=0t0JfoV8
NEO TECH® is set to launch PPE kits and protective gear for frontline warriors with partner brands - Donear, Grado by GBTL & OCM

Mumbai: With the Covid-19 pandemic making its presence felt globally, the frontline workers are diligently performing their duties towards the society. Being synonymous with product innovation since their inception and with the vision of contributing to the society, the Donear Group - Donear, GRADO...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/instagram.jpg?itok=FbRl6iph
Instagram to launch IGTV ads, share 55% revenue with creators

MUMBAI: Instagram will soon start sharing revenue with creators through ads in its long-video format section, and by letting the viewers purchase badges on Instagram Live. Fifty-five per cent share of the revenues thus generated will be shared with the creators. The social media giant, a part of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/emway.jpg?itok=X0Ais4q4
ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity +...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/Havmor.jpg?itok=3Ty6jrxp
Havmor Ice Cream asks post-lockdown 'Sabse Pehle Kya Karega'

MUMBAI: ‘Sabse pehle kya karega?’ - a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds with the lockdown now nearing an end in most places. It focuses on what the consumer really wants the moment life gets back to normal. While...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/Saurabh%20Agarwal.jpg?itok=ry09x3oF
Local paint industry looking at bright future: Kamdhenu Paint's Saurabh Agarwal

NEW DELHI: Pegged to be a Rs 50,000 crore industry, the paint sector in India is dealing with a tough time these days, consequent to the extended lockdown condition and interrupted economic activities in the country. According to Kamdhenu Paints director Saurabh Agarwal, the prospect for the...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required