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APL Apollo ropes Crayons Advertising to campaign its new product

The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan

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MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat. The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan in a fun-filled family setting.

APL Apollo’s chairman Sanjay Gupta, talking about their product, said: “We are looking at creating a new category that is steel door frames which will address environmental concerns as well as the economy.”

He further said that APL Apollo Chaukhat aims to replace wooden door frames, ensure longer product life at a much lower cost. The campaign has been launched through Television nationally.

The film packs in the right dose of humour and product information, delivered by Bollywood actor Amitabh Bachchan, said Crayons Advertising. “It conveys the ease and utility of steel door frame in a dramatized and lighter way.”

The Crayons Network president Ranjan Bargotra said, “This campaign is not just about creating awareness but also about creating a ‘Category’ and that’s why we are very excited about it. It feels great to be part of a Brand being built from scratch.”

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