MAM

APL Apollo ropes Crayons Advertising to campaign its new product

The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/10/apollo.jpg?itok=bCXSxRgu

MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat. The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan in a fun-filled family setting.

APL Apollo’s chairman Sanjay Gupta, talking about their product, said: “We are looking at creating a new category that is steel door frames which will address environmental concerns as well as the economy.”

He further said that APL Apollo Chaukhat aims to replace wooden door frames, ensure longer product life at a much lower cost. The campaign has been launched through Television nationally.

The film packs in the right dose of humour and product information, delivered by Bollywood actor Amitabh Bachchan, said Crayons Advertising. “It conveys the ease and utility of steel door frame in a dramatized and lighter way.”

The Crayons Network president Ranjan Bargotra said, “This campaign is not just about creating awareness but also about creating a ‘Category’ and that’s why we are very excited about it. It feels great to be part of a Brand being built from scratch.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/zetta.jpg?itok=vK_mcpcX
Zetta Women offer recruitment and Entrepreneurship drive for women and men, to counter the Covid-19 layoffs and salary cuts

Mumbai's very own Diversity & Inclusion consulting venture, Zetta Women, a dedicated a platform for women on a career break, the LGBT Community & the differently-abled people to help them return to the workforce after a career break or job loss has announced a specialized 5 months...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/gemius.jpg?itok=9fQ9KSpb
Gemius Design Studio wins multiple business accounts during lockdown

NEW DELHI: Gemius Design Studio, a Surat-based creative agency, has bagged Nine account mandates amid the Covid2019 pandemic in the past three months i.e. April - June 2020. The agency shall be responsible for amplifying the digital presence of the brands through 360 Marketing and Branding...

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/kantar.jpg?itok=cnFbtEOX
Cash rules but urban Indian businesses record growth in digital payment: Kantar

NEW DELHI: Going contact-free is gradually becoming the new normal but Indian businesses still have a long way to go. Kantar, world’s leading data, insights and consulting company’s annual report on digital adoption and usage trends in India, ITOPSTM 2019 report indicate that about 42 per cent of...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/pee.jpg?itok=GHw4RyKC
Pee Safe appoints actor and influencer Jacqueline Fernandez as the brand ambassador for Raho Safe products

NEW DELHI: Pee Safe, hygiene and wellness brand has signed on leading actor, influencer, and entrepreneur Jacqueline Fernandez, as the brand ambassador for their Raho Safe range of products. The popular actor will represent the extensive Raho Safe range that is not only high on quality but also...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/sarva.jpg?itok=zkD8HCrE
SARVA makes top-level appointments

NEW DELHI: SARVA, India’s fastest growing yoga-based wellness ecosystem, has brought onboard experts from various domains onto their global advisory board. The advisory team now includes Jen Yu, ex-head of product @Masterclass; Jeniffer Chang, ex digital media, Disney and Mayur Gupta, a marketing...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/dan.jpg?itok=Mg-w1bUD
DAN Consult & MMA launch modern marketing confluence

NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/jayes.jpg?itok=dJz8xF5S
InMobi Appoints Jayesh Ullattil as GM for India

NEW DELHI: InMobi, the world's leading marketing cloud, announced the appointment of Jayesh Ullattil as vice president and general manager for India.  Ullattil will be a part of the Asia Pacific leadership team led by Vasuta Agarwal and will be based out of Bengaluru. Ullattil will be responsible...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/Moving%20Walls.jpg?itok=H0Ytu86b
Moving Walls And TPS Engage announce global DOOH partnership

NEW DELHI: Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising.  As part of the initial deal, Moving Walls Group’s supply-focussed subsidiary, Location Media Xchange (LMX) will enable...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/vishwanath%20shetty.jpg?itok=0NWI4kMP
Pocket Aces finds growth in brands seeking performance marketing

NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate that demand. While content creators tried to produce new and interactive content, this also gave an opportunity for brands to engage with online audiences by...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required