Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the businesses have seen promising uptick in the last few months – with AndBeyond.Media now catering to 500+ premium publishers.

As part of this alliance, AndBeyond.Media’s duties will include a managed header bidding solution along with offering high impact ad formats that can help to drive new incremental revenue streams for Eenadu. A holistic approach with the publisher will also help to create more competition on the ad stack for better performance, CPMs and fill rates.

AndBeyond.Media chief business officer Pankil Mehta said, “We are delighted to have onboarded Eenadu and are excited to manage their programmatic ads solutions mandate. Being at the forefront of the latest and most advanced technology in terms of programmatic advertising, we are confident that we will be able to bestow the best-in-class products for Eenadu’s web assets. Our in-house team of seasoned professionals and our holistic platform with technology at its centre focuses on an integrated approach to optimise ad demand. With our expertise in offering programmatic advertising solutions to a number of publishers in the past, we have been able to drive guaranteed incremental revenue streams for Eenadu’s business and will continue to do so.”

Eenadu GM Sushil Kumar Tyagi added, "Our business is forever growing and we believe the momentum of growth should not slow down. The need of the hour, hence, was to find the right partner to help better monetise and optimise the ads on our digital properties and for this, we are super thrilled to have partnered with AndBeyond.Media. This strategic and focused alliance with AndBeyond.Media has driven fruitful gains for our business.”