MUMBAI: Ampere Electric, has launched their latest campaign, ‘Unlock Life’. This campaign is an ode to a new breed of electric vehicle (EV) buyers seeking a wide range of Ampere electric scooter buyers after unlock is announced and more markets are reopened. The brand has announced a phygital campaign supported by a new range of e-scooters, customised online buying experience and multi-language call centre.

Through this campaign, the brand aims at increasing EV adoption. It features a number of families using electric scooters and each family conveys a message. The campaign gives the messages, ‘Love can never be locked’, ‘Ambition can never be sealed’, ‘Kind hearts never stop giving’, ‘Young at heart are unstoppable’ and ‘Lifelines can never be stopped’, while simultaneously mentioning the features of the scooter.

Ampere Electric chief operating officer P Sanjeev said, “At Ampere Electric, we are actively listening to the voice of customers and have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters. The category is new and still we see a lot of myths and queries related to overall EV usage especially from the new markets. Ampere’s new website is faster, with a host of features such as virtual reality based product demo and test ride experience, easy lease to own options, dealer locator, savings calculator and more.”