Report on Shemaroo

Amitabh Bachchan imparts waterproofing lesson in new Dr. Fixit TVC

He uses the analogy of bat and ball to drive home the brand’s message.

MUMBAI: Dr. Fixit has launched a new TVC featuring actor Amitabh Bachchan, which aims at educating consumers about the importance of complete waterproofing in the construction of a new house.

With the launch of this new ad, Bachchan carries on in the humorous yet witty vein that have made Dr. Fixit campaigns so popular with the public.

The latest Dr. Fixit campaign addresses the misunderstood belief that often makes people use only Dr. Fixit LW+ leading to incomplete water-proofing of their new homes. It underlines the importance of using LW+ along with Dr. Fixit URP for the most effective and complete waterproofing solution.  The TVC underscores this point when Bachchan uses cricket analogy to say, “Like you cannot play cricket without the jodi of bat and ball, similarly you cannot do complete water-proofing without the jodi of Dr. Fixit LW+ and URP.” He further urges consumers to mix Dr. Fixit LW+ with cement and put a Dr.Fixit URP coating on the roof for a lasting and immaculate waterproofing.

Since consumers tend to reach out to dealers and contractors for their waterproofing proofing problems, thus, along with the TVC, Dr.Fixit is undertaking two big initiatives such as the Dukandaar se Salaahkar initiative for dealers, wherein dealers become waterproofing consultants for consumers; a unique QR code for each dealer will guide consumer to easy to understand water-proofing information delivered via Whatsapp in 11 Indian languages.

Atmanirbhar Contractor provides technical product information, application videos etc via a WhatsApp chatbot to contractors for various water-proofing situations on sites.

Vivek Sharma, chief marketing officer, Pidilite Industries said, “Proper and complete water-proofing remains a vexing issue in Indian homes. Through this campaign, Dr. Fixit continues to educate consumers about the need to do complete waterproofing and makes it more accessible to consumers, contractors and dealers alike in easy ways across all touch-points.”

Latest Reads
Taking the IPL Cricket Live sponsorship was great: Byjus’ Atit Mehta

The Indian Premier League (IPL) provides a fabulous bang for the buck. Many a marketer has testified to its effectiveness over the years and more so recently with the explosion in interest in the tournament.

MAM Marketing Brands
Havas Creative bags creative mandate for Dabur Vedic Suraksha Tea

NEW DELHI: Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.

MAM Media and Advertising Account
Goodknight Fabric Roll-On readies kids for outdoor playtime

NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients. The video highlights how along with precautions of post-Covid world, children need...

MAM Media and Advertising Ad Campaigns
Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron

Mumbai, 1st March 2021: On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand...

MAM Marketing MAM
No more waiting: McDonald’s makes birthdays special for leaplings

Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings – people who were born on 29 February, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for leaplings, McDonald’s is curating an exclusive menu which...

MAM Marketing MAM
Surf Excel on celebrating a socially distant Holi

With Holi right around the corner, Surf Excel, the daag acche hain-brand, has released a special campaign for the festival of colours. The film looks to address the emotional need of connecting with loved ones with a heart-warming story featuring a young child wanting to play Holi with an elderly...

MAM Marketing MAM
Getting a kick out of sneakers

We have heard of sneakers costing Rs 3 million, right? But there are even more expensive footwear available online for those wanting to spend big. A pair of solid gold OVO X Air Jordan shoes have an estimated street price of $2 million (yes, Rs 14.6 crore).

MAM Media and Advertising Ad Campaigns
Why Aaj Tak connected TV is a natural fit for a brand’s marketing mix

Orientbell’s chief marketing officer Alok Agarwal is a veteran who has built brands across India and abroad. An alumnus of Indian Institute of Technology (IIT), Bombay and Indian Institute of Management (IIM), Bangalore.

MAM Marketing MAM
MIB frames new guidelines for govt ads in outdoor media

NEW DELHI: Out-of-home advertising took a hit during the Covid2019 pandemic, but with gradual easing of restrictions and increasing number of people stepping out, the sector is seeing a revival. With the onset of the election season in the country, outdoor advertising is set to get a further boost...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required