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Amazon India inks MoU with Silk Mark Organisation of India

100% pure silk products from Silk Mark Authorised Users will now be available to millions of Amazo

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NEW DELHI: Amazon India has signed an MoU with the Silk Mark Organization of India (SMOI). As part of the MoU, Amazon will launch an exclusive Silk Mark store with Silk Mark labelled products through multiple sellers associated with the organization. Through this collaboration, Amazon.in will have a significant impact on the lives of numerous weavers and craftsmen associated with more than 4,200 Silk Mark authorised users across the country. The launch will help showcase over 3000 products initially and customers will get access to silk mark assured genuine 100 per cent pure silk products like sarees, dress materials, salwar kameez sets, scarves, stoles, jackets, shirts, ties, etc.

Silk Mark authorised users and numerous weavers and craftsmen associated with them will be part of Amazon Karigar, a program that enables weavers, artisans and micro-entrepreneurs to come online and access a wider market base through Amazon. Sellers’ part of Silk Mark Organization of India (SMOI) will be able to avail additional benefits by selling their products on the Amazon India marketplace including discounted referral fees, support with shipping and delivery of products, imaging and marketing support, technical training and business and sales support. This association will also enable an expansion of the customer base for these weavers and sellers, bringing in greater recognition for their work and providing more employment opportunities.

Amazon India head- MSME empowerment and seller experience Pranav Bhasin said: “Artisans and weavers are a key part of our community and are in need of support to reach customers. At Amazon, our vision is to empower and encourage the growth of artisans and weavers in our mission to bring all forms of Indian crafts online and expand the selection for customers. We are focused on enabling small and medium sellers to embrace online selling and expand their business. The launch of Silk Mark labelled products through our association will enable thousands of weavers across India to sell online and reach millions of Amazon customers.”

Silk Mark certification is an initiative of the Central Silk Board, Ministry of Textiles, Government of India. Silk Mark certified products come with the Silk Mark Label. These are affixed only on pure silk products by the Authorised Users of Silk Mark. Each label has a hologram and a unique number printed on it which helps the consumer trace the product back to the Authorised User. The launch of Silk Mark certified products ahead of the ensuing wedding season on Amazon.in will help thousands of weavers reach millions of Amazon customers with Silk Mark certified products.

"Silk Mark Organisation of India, Central Silk Board is delighted to associate with Amazon India as the online market place for Silk Mark Labeled 100 per cent pure silk products from our Authorised Users. The exclusive Silk Mark Store on Amazon Karigar and Amazon India bazaar is in line with the Go Digital mandate of the government and will help over 4200 Silk Mark Authorised Users spread across India reach millions of Amazon customers. Silk Mark Label is the only assurance of purity of silk and the Silk Mark Store will have a wide range of 100% assured pure silk products. Through this association, the Silk Mark Authorised Users can expand their trade and provide direct and indirect employment to many silk farmers, weavers and craftsmen working for them. In addition to this, it will also help ensure access to 100% pure Silk Mark Labeled products to millions of customers across the country” said Silk Mark Organisation of India VC and central silk board, ministry of textiles, government of India CEO and member secretary Rajit Ranjan Okhandiar.

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