MAM

Amagi announces 1,000-channels broadcast monitoring facility

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/10/amagi.jpg?itok=S7piU8lj

MUMBAI: Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that it has launched a new broadcast monitoring facility in New Delhi, India. The state-of-the-art facility can monitor up to 1,000 channels with 24x7 support, and is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities.

“As large and traditional broadcasters are starting to make cloud as their primary playout and distribution platform, the need of the hour is a complete platform that can accommodate all operational needs of broadcasters on the cloud platform”, said Baskar Subramanian, co-founder, Amagi. “In this context, apart from cloud playout, it’s imperative that broadcasters also focus on comprehensive monitoring capabilities as well to manage broadcast operations on the cloud. Amagi’s new monitoring facility is a direct response to evolving needs of the industry”.

Being a cloud-first technology company, Amagi has invested in building automation across the workflow, starting from live and media ingest, pre-processing of content to explore automated delivery mechanisms and making operations monitoring efficient and automated. Amagi’s powerful monitoring platform runs on the cloud and is extensible as it is completely resource-unconstrained and can scale to hundreds of channels without any capital infrastructure. The platform is also AI/ML-ready in terms of embracing cutting-edge audio-video based machine-learning capabilities in driving automation further and reduce human costs and errors dramatically over time. 

“Amagi’s new monitoring facility allows global broadcasters across linear TV and OTT enhance their broadcast operations- be it for live sports, news or thematic content. The extended capability sets us apart in the market as we can scale operations in no time as per our client needs” added Srini, co-founder, Amagi.

Amagi has deployments in 40+ countries and delivers more than 200 channels to audiences worldwide. Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, IMG, PBS America, Quest TV, Zee TV, and ‘digital first’ networks – Tastemade, Cinedigm, TYT, RoosterTeeth, PeopleTV and more. Amagi also offers content delivery and monetization solutions on platforms such as YouTube TV, Sony PlayStation Vue, SonyLIV, Twitch, Amazon Prime Video, Xumo, YuppTV among others.

For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. Amagi solutions will also be on display at IBC2019, Amsterdam from September 13-17, 2019, Booth #2.B19.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/phonepe.jpg?itok=se5NI-si
PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

MUMBAI: PhonePe, India’s leading digital payments platform today announced the launch of its new brand campaign “Karte Ja. Badhte Ja.” featuring Bollywood superstars Aamir Khan and Alia Bhatt.  PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shalimar.jpg?itok=kA_PqWRm
Shalimar Paints has launched its new latest campaign 'ColourALife'

MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/shefali.jpg?itok=d9QkB1EA
Star Sports campaign for ICC Women’s T20 WC 2020 featuring Shafali Verma

MUMBAI: Star Sports has launched a new campaign #TakeOnTheWorld featuring sixteen-year-old Shafali Verma, ahead of the ICC Women’s T20 World Cup set to begin Friday on 21 February 2020. #TakeOnTheWorld uses glimpses of Shafali’s childhood to bring alive her single minded-focus and passion to play...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/82_5_Communications.jpg?itok=6_mG6nHV
82.5 Communications makes a mark in year one

MUMBAI: It’s a toddler and it is already boasting of achievements attributable to the big boys in advertising. Mumbai-hqed creative boutique Eight Two Point Five ( 82.5) Communications is the agency we are referring to. It came into existence just a year ago (26 January), as a reincarnation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/Love.jpg?itok=rW62xHtg
Brands and Valentine's Day campaigns 2020

MUMBAI: Love is in the air and Valentines’s day is not just an occasion for those who love to connect but also for brands to connect with their consumers. This year too, brands are leaving no stones unturned to grab customer’s attention and promote their products. Brands are trying to break the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/sanjit.jpg?itok=6I11kh-j
MyTeam11 appoints Dentsu X as the Digital agency on record

MUMBAI: MyTeam11 - One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season. MyTeam11 who boasts of a subscriber base of ten million plus presently...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/watches.jpg?itok=CBDsiyze
Helix celebrates self-love, life and friendship with the launch of their new collection

MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters. The trendy collection...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/lic.jpg?itok=RpSAJJI4
The LIC of India launches its new digital campaign, goes offline to promote the same

MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called - Smart logon ki clear hai...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/alexa.jpg?itok=IeHZXL7l
Here’s how Amazon Alexa is celebrating love this Valentine’s Day

MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories