MAM

Alpenliebe celebrates 25 years of Sweet Indulgence in India

Commemorates milestone with delightful campaign to thank consumers for their continuous love and p

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/06/Alpenliebe_800.jpg?itok=NNHnS-_F

New Delhi: Alpenliebe – the iconic candy brand from the house of the global confectionary group Perfetti Van Melle marks 25 glorious years in India. One of India’s most-loved candy brands, Alpenliebe has been helping consumers create sweet memories with its delectable portfolio of deposited candies, filled candies and lollipops.

Introduced in 1995, Alpenliebe made way into the hearts of consumers with its unique deposited candy technology and innovative pillow-pack packaging. Its rich and smooth taste established a strong emotional bond with consumers, true to the brand essence of ‘bringing hearts closer’. Apart from the core offering of caramel candy, Alpenliebe has been extended into multiple formats across the years - Deposited lollipop (2003), Filled caramel candy (Creamfills, 2006), Liquid filled fruit candy (Mangofillz, 2009) and into deposited Jellies in 2012.   

To mark this milestone Alpenliebe packs will carry a special commemorative logo throughout the year. Alpenliebe has also planned a consumer engagement contest to help Alpenliebe families create sweet memories. The campaign would be supported by a special TVC aired on TV and digital mediums. As part of the contest, 25 lucky winners stand a chance to win Holiday vouchers worth Rs 1 lakh. Participants can also win  Zoop by Titan watches every 25 minutes during the contest period.

Link to the TVC - Alpenliebe 25yrs TVC

Speaking on the occasion, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India said, “It has been a great innings for Alpenliebe in India especially on the back of product innovations and memorable campaigns over the years. We have created a strong, innovative product and marketing playbook which caters to the ever evolving consumer needs under the brand portfolio. 25 years later, we can take pride in saying that Alpenliebe has been successful in delighting consumers with its variants and flavours, and the core essence has remained relevant and engaging.”

Commenting on the milestone and the launch, Rohit Kapoor, Director - Marketing, Perfetti Van Melle India said, “It has been an amazing journey for the Alpenliebe where the brand played the role of creating the category. Alpenliebe’s superior indulgent experience, category first innovations and heart-warming communication done over the years managed to win consumer preference. We would like to thank our consumers for trusting us with their love. This milestone besides celebrating Alpenliebe’s 25 years of Indian journey in India also celebrates the journey of the brand going beyond just being a candy but being a connector – for families and relationships. The current campaign is another attempt to engage with our consumers and provide them an opportunity to deepen the family bond”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/shivani.jpg?itok=MrRcEgcc
Lowe’s India names Shiwani Varma Vyas associate director corporate comms & CSR

NEW DELHI: Lowe’s India has appointed Shiwani Varma Vyas as associate director – corporate communications and CSR. Vyas will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the company's overall CSR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/brandit.jpg?itok=rp8PAcrv
The Souled Store assigns PR mandate to BRANDiT

NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/jos.jpg?itok=o6L5IGL2
Jos Alukkas questions status quo of women in India

New Delhi: South India-based jewellery brand Jos Alukkas has launched a powerful film on women’s freedom with the aim to drive real conversations and spark a change in the long-term repressive mentality against women across the country.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/better.jpg?itok=_0y_9xmU
Betterplace appoints Pitchfork Partners as their strategic communication consultant

Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/port.jpg?itok=Gpd5TIWz
Hamdard Laboratories launches twelve new Unani medicines

Continuing with their mission to make India healthy, Hamdard Laboratories (Medicine Division), India’s most trusted Unani brand, has launched twelve new OTC (over the counter) medicines to build strong body immunity and treat illness like fever, cold, cough, etc. Hamdard’s latest offerings continue...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/medimix.jpg?itok=xFVnZM2S
Why Medimix wants you to ditch glycerine soaps this winter

NEW DELHI: Ayurvedic brand Medimix under Cholayil Pvt Ltd has unveiled a new campaign for this winter that urges customers to ditch their normal soap and switch to Medimix Natural Glycerine soap. The brand has launched a digital campaign highlighting the importance of using a natural glycerine soap...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required