MUMBAI: Bangalore-based AliveNow has bagged the social media duties of Reliance Trends following a multi-agency pitch that took place in Bangalore.

The retailer brand will be using the platform to create awareness about products, drive sales, increase brand recall and to create a community of brand enthusiasts. Also, there will be digital campaigns for Reliance Trends.

AliveNow CEO Adhvith Dhuddu said, "We are very happy to be able to work with Reliance Trends. As an agency we would like to help position the brand aggressively on social platforms. We have some great campaigns lined up and are all set to take the brand from strength to strength online."

The agency has recently won the social media mandate of NR Group‘s Cycle Pure Agarbathies and Prestige‘s Forum Malls.