MUMBAI: International Association of Advertisers (India Chapter) has announced its next webinar on ‘World goes Digital’ on 23 May at 3.00 pm.

Rediff.com founder and CEO Ajit Balakrishnan will be the speaker at this webinar being held on Google Hangout.

IAA India Chapter president Srinivasan K Swamy said, “IAA’s first webinar with Rajan Anandan in April was an impressive success. We had nearly 200 people participating and more than 1000 people seeing it on our YouTube channel later. And, I am confident that this second webinar will have at least twice the number. IAA is providing a small service for young professionals and others to learn more about the digital medium.”

Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head – marketing and public relations Manish Advani are co-chairing the IAA webinar series.

“This series of ‘World Goes Digital’ webinars is aimed at equipping professionals across age groups with what’s happening in the digital domain. Ajit can distill all the digital trends and nuances and bring it down to specifics,” said Karnani.

“Marketers need to evolve based on time, place and circumstance. Youth is a catalyst of change. IAA would like to inspire the youth to explore the opportunities digital media presents through digital gurus like Ajit Balakrishnan,” said Advani.

Over the last few months, the IAA (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique gender sensitisation seminar and the IAA Olive Crown Awards. Every month, the IAA also conducts “IAA Debates” in different cities, on topical issues concerning the industry.