MUMBAI: The Festival of Asian Marketing Effectiveness (FAME) has announced that Lenovo executive director global brand communications - worldwide marketing Ajay Kaul will preside over the 2013 jury.

‘The Festival of Asian Marketing Effectiveness‘ is an Asia Pacific‘s principal gathering of marketing, advertising, media and brand experts.

Kaul said, "It is an honour to serve as the jury chair for the 2013 Festival of Asian Marketing Effectiveness Awards. The FAME awards have become the most coveted marketing event in Asia Pacific that celebrates the achievements of the very best. I look forward to meeting some of the brightest marketing minds that have enabled world class campaigns."

"We‘re delighted that Ajay has accepted the position of jury president in such an exciting year. 2013 sees newly added accolades and categories and we are certain to see some inspiring and interesting work from across the Asia Pacific region. Ajay has a wealth of experience and skills which will stand him good stead to lead the jury and decide on the region‘s best marketing effectiveness work," Lions Festivals chairman Terry Savage added.

Kaul has over 19 years of global marketing and executive management experience. Joining Lenovo in 2006, Kaul manages the Global Brand Communications and analytics hub of over 150 advertising and marketing communications professionals for over 50 countries.

He also oversees the Lenovo global marcom strategic marketing services and analytics teams and is responsible for managing the Ogilvy advertising unit, which serves Lenovo‘s global brand communications and advertising needs.

He has previously worked at Dell where he was based out of the company‘s global headquarters in Round Rock Texas.

The Festival of Asian Marketing Effectiveness‘ will be held on 8-9 May, with the winners being announced at the Awards Ceremony on 9 May at the Pudong Shangri-La in Shanghai.