MAM

AI, VR, IoT in focus on day 2 of Goafest

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/07/Rajyavardhan_Singh_Rathore.jpg?itok=ckNRF2dK

GOA: No media and advertising conference is today complete without a session or at least a passing reference to artificial intelligence, virtual reality, big data or the latest to join the league - internet of things (IoT). Such was also the case at day two of Goafest.

The day began with Kaleidoko digital futurist Jonathan Tavss and transformational strategist Dean Donaldson’s enthralling session. The duo spoke about ideas and new technology and the need for a future of personalisation. Donaldson mentioned that there are 8.3 billion connected devices today which is more than the number of people on the planet. This means there will be 500 billion devices by 2030; which is an average of 60 devices per person. He also noted that brands today latch on to every new technology but hyper-connectivity is equal to over-saturation. Overloaded with choices, consumers have gone from actually consuming to just sampling or scrolling. This is where targeting plays its part and brands need to make a note of that.

Tavss then went on to talk about blockchain for brands and how generation alpha is never going to use cash and they are all going to have an imaginary best friend named Alexa. He also talked about how robots are taking over the world and will become the second biggest purchase for us by 2030 after a home. The duo noted that there is a need for rebirth in media; where rebirth is equal to blockchain + predictive + AI.

The future is going to be about connections between digital and biological. There’s change in the offing like we have never seen before and AI is going to take over. Research says that humans are more likely to chat via text than with humans. Tavss then went on to say that by 2025, we might have a little chip and intel inside our minds and advertising will be “Genomedia”. What does that mean, you ask? Well, it’s when brands will start targeting based on genes and geno-targeted advertising is going to become a reality.

From AI, the session moved to the next hot topic - IoT where SharpEnd Founder Cameron Worth minced no words and spoke about a world where data comes first. He spoke about how his team works on bringing brands and IoT together. “Today, the role of brands is shifting. Brands must respond to the shift in landscape and platforms. New platforms need new specialists”. He concluded the session by stating that brands are adopting tech innovation at scale already and consumers are connected; you should be too.

public://Sidharth_Malhotra.jpg

The day also saw Bollywood actor Siddharth Malhotra reminisce about his most memorable experiences in advertising with ads such as ‘Doodh Doodh’ by Amul, ‘Jalebi’ by Dhara and ‘Girl on the field’ by Cadbury. In his opinion, in-film advertising works brilliantly when done correctly.

public://Colonel Rajyavardhan Singh Rathore on Day 2 of Goafest 2018.jpg

Next up was an intense session in an on-air interview style discussion between current union minister of state for the Ministry of Information and Broadcasting (MIB) Rajyavardhan Singh Rathore and Times Now managing editor of politics Navika Kumar. The session focussed on whether brand Modi was still strong enough for the upcoming 2019 elections. From scams to unemployment and economic growth to sports, a wide spectrum of topics was discussed and debated upon that may impact the 2019 union elections.

Rathore, being from a sports background, shared an experience of how China leads in supporting sporting centres. He said that in India, parents never visit the PT teacher when they go for parent-teacher meetings when in fact it is this person who teaches children valuable life lessons about not giving up and teamwork.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Chaaya-Baradhwaaj.jpg?itok=K_VCXg1a
Sad that bigger brands not investing enough on digital: BC Web Wise' Chaaya Baradhwaaj

NEW DELHI: One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On the occasion, Indiantelevision.com interacted with founder and MD Chaaya Baradhwaaj to know about the agency, its journey and her...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/rajesh_shetty.jpg?itok=v5EcR7pF
How hotels and private clubs can retain brand recall among customers in times of COVID-19

The impact of the current COVID 19 pandemic on multiple industries is being noticed across the world. In the time of social distancing and home quarantine, travel and hospitality are among the worst impacted sectors! The hospitality industry is highly dependent on tourism which has borne the brunt...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/rb.jpg?itok=zYmKW5O_
Dettol’s new awareness campaign shot in the work from home model

MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/delhi.jpg?itok=c1Gn0d3H
In another humanitarian gesture, Deltin Group pledges its support towards Goa’s fight against COVID19

MUMBAI: The outbreak of coronavirus has taken its toll on the world. The disease is rapidly spreading and leaving its mark on one’s physical, mental and financial well-being. India has currently imposed one of world’s largest lockdowns to lessen any human to human transmission and mitigate the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/myteam.jpg?itok=J7VW-VD8
MyTeam11 donates INR 5 Lakh to the PM Cares Fund

MUMBAI: MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/adclub.jpg?itok=E2qwG0FW
Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ShopClues.jpg?itok=RdjNVGJj
ShopClues' Essentials Delivery Goes Contactless; Cancels Cash-on-Delivery payment mode

New Delhi: April 3, 2020 - Doing its bit to curb the spread of the novel coronavirus through people-to-people contact, e-commerce firm ShopClues has canceled its Cash-on-Delivery mode of payment for all essential items, urging customers to pay online for their purchases.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required