MAM

After branded atta, Parle Products now forays into cereal category

The company strengthens its product portfolio with nutritious cereals

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/17/hide_seek.jpg?itok=rdcOkXhi

Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of ‘Hide & Seek Fills’.

The company aims to produce highly nutritious cereals for an energising breakfast and strengthen its product portfolio for consumers in all age groups. The new product will take advantage of opportunities in the kids snacking market by providing 50 per cent premium chocolate filling to satisfy hunger pangs, serve as an immediate breakfast, and provide a quick sumptuous snack.

According to the company, 'Hide & Seek Fills' will continue the rich chocolaty experience established by 'Hide & Seek', a kind of Chocolate Chip Cookies, which debuted in 1996. The company's premium ‘Platina’ range will bring the new mix of healthy and indulgent offerings into the newly launched segment. With the new category introduction, Parle Products will bring innovation to the line of breakfast cereals while providing affordable products to customers without compromising on health or taste. Hide & Seek Fills, offered at Rs. 10 packs across India, is the first step in expanding the cereal category, it said on Thursday.

Parle Products senior category head Krishnarao Buddha said the company’s deep knowledge of consumer behaviour and patterns has enabled it to meet the consumers where they are today. “Our understanding indicated that a lot of people prefer breakfast cereals as healthy options for themselves and their kids. By extending Parle’s portfolio, our goal is to provide consumers with choices on quick and healthy breakfast. Our entry into the niche breakfast cereal industry will give a fresh perception of the values and character represented by the ‘Parle Products’ name," he said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_193941_800_x_800_pixel.jpg?itok=nktIA9EC
Subhash Kamath re-elected as Asci chairman

Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners LLP managing director NS Rajan was re-elected as the vice-chairman of the board. The vote, which followed the 35th annual...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_135107_800_x_800_pixel.jpg?itok=FjYFemD3
My11Circle onboards Mohammed Siraj as brand ambassador

Mumbai: My11Circle, the fantasy cricket platform of Games24x7 has announced cricketer Mohammed Siraj as its new brand ambassador. Siraj, who plays for the Indian team and represents Royal Challengers Bangalore in the Indian Premier League (IPL) is recognised as one of the upcoming stars and best...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_133553_800_x_800_pixel.jpg?itok=GIejwvB8
PhonePe’s new campaign showcases the ease of buying insurance

Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances. The campaign launched during the ongoing T20 World Cup highlights how the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131650_800_x_800_pixel.jpg?itok=Mzu786Vh
Onsurity appoints Samar Kagalwalla as head of marketing

Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth. Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand's communication in the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_131222_800_x_800_pixel.jpg?itok=9Dyic5pq
Maulik Kalamthekar to lead consumer engagement strategy for WolfzHowl

Mumbai: Brand strategy consultancy Wolfzhowl Strategic Instigation has brought on board Maulik Kalamthekar as the lead of consumer engagement strategy. This is Maulik’s second stint at the behaviour change strategy firm.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_125340_800_x_800_pixel.jpg?itok=8m3o7YmM
Shilpa Shetty comes on-board as the face of Godrej Nupur

Mumbai: Godrej Nupur, the henna brand from Godrej Consumer Products Ltd (GCPL), has appointed Bollywood actor Shilpa Shetty as the brand ambassador for its henna-based hair colour. Shetty will drive the penetration of the brand’s mehendi-based powder hair colour across urban and rural markets. The...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_113610_800_x_800_pixel.jpg?itok=Jzk9hJyO
Bajaj Finance releases Diwali Campaign ‘EMI hai na’

Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_111001_800_x_800_pixel.jpg?itok=zCSGTwbV
The Trade Desk partners with Lifesight to help brands optimise digital campaigns

MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the tech firm to provide insights to marketers in India regarding the impact of their online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/spotify-new.jpg?itok=FsZrY30b
Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required