ad:tech 2023 to commence on 15 & 16 March

ad:tech 2023 to commence on 15 & 16 March

The event will addresses the gaps in the convergence of adtech & martech

Mumbai : Marketing and Media Technology event ad:tech New Delhi, will be held on 15 and 16 March at the Leela Ambience Hotel, Gurgaon. ad:tech is geared up for its 2023 edition, by bringing the brightest and most influential brands, agencies, publishers, and technology services to the conference & exhibition floor for the discovery of marketing’s future and face-to-face business.

ad:tech will host a large pool of interested stakeholders including more than 120 speakers, more than 6000 marketing professionals, and more than 25 sponsors and partners. By facilitating synergies in marketing creativity and marketing technology, as well as newer forms of media inventory to encourage diversity in advertising supply, the event is poised to leave meaningful collaborations in its wake, influencing more than 6000 decision makers at once.  

ad:tech’s theme ‘Driving Business Growth’ focuses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tech, CAC, data, privacy. The 2023 edition centres on five key areas of thought leadership through five different stages. The five stages of ad:tech mainstage: inspiration, innovation, trends, the ad:tech stage: driving stronger performance, the martech stage: smarter, integrated, & impactful, the commerce everywhere stage: non-linear customer journeys and the creativity & culture stage: building stronger connections. Each of these will focus on building efficiencies in the customer journey and contributing to business growth.

Keynote speaker Bombay Shaving Company CEO and MD Shantanu Deshpande will offer a razor sharp view on the dynamically shifting  consumer trends, followed by keynotes by leaders of Philips & Plum Goodness on what’s not working in marketing.

On day one, focussed on adtech & martech conversations about omnichannel, Web 3, tech stacks, personalization and so on. Day two, shifts conversation to the new retail organisation, retail media, culture, tier two & three marketing and much more. The keynotes on this day focus on D2C strategies, new technologies and government initiatives in this space with ONDC CBO Shireesh Joshi.

ad:tech country head Jaswant Singh said, “Our journey since 2011 has been all about driving growth for our clients and the marketing industry as a whole. As digital continues to emerge as the lead medium in India, we are fortunate to be playing a part in enabling this transformation. We are excited to play our part in setting the industry up for success in 2023 and beyond, and the energy and enthusiasm we've seen for ad:tech 2023 is a testament to the immense potential that lies ahead. “

He further added, “Our role has always been to tell stories on behalf of the industry, and this year, as marketing's focus has shifted to delivering impact on business across everything, and you can see that in the conversations across our five stages. We have an exciting year ahead of us with three major industry events lined up - The iMedia Brand Summit Goa, iMedia Online Retail Summit India, and iMedia Online Retail Summit South-East Asia. The response we've received so far has been overwhelming, and we are thrilled to continue the conversation beyond ad:tech through these events.”

Apart from the mainstage, which hosts thought leadership pieces, Keynotes and the latest in tech, the content diversifies into four other stages. We start with the AdTech stage powered by Magnite which will aim at Driving Stronger Performance with focus areas on - rise of platforms, exchanges and marketplaces by notable brands like Magnite, Nestle, JioAds, Disney+Hotstar, and Essence Mediacom. It will also include supplier diversity in advertising and marketing with participation from notable brands like PHD, Infoedge, Teads, and Amazon Ads. Further topics of discussion at this stage will include omnichannel approach and future of identity.

The Martech Stage, is powered by WebEngage  will see participation from experts from brands like Narayana Health, WebEngage, Make My Trip, Home Credit, Pushnoti ads, MediaMath, AndBeyond, to discuss topics along the lines of getting a better grip on martech and getting the most out of first-party data. Other major areas of discussion will be around tackling the common challenges of attribution and enhancing the power of personalization to overcome the challenges of a connected digital experience.

The Culture & Creativity Stage, powered by Pushnoti, speaks to the human side of marketing, and addresses a range of topics including persuading a billion faces, speaking a million tongues, creating shoppable moments, human values driving trends, marketing to and with communities and fans, and more.

The Commerce Everywhere stage explores how retail organisations and retail media is evolving, what are the best trends in ecommerce, CAC etc. We have speakers from Lenskart, Tata Cliq, Fuel Technologies, GroupM, Zepto, Modi Naturals, Vmart etc speaking here.

With Key sponsors like ValueLeaf, Affle, Samsung Ads, Admattic, AdCounty, Paytm Ads, WebEngage, Globale Media, Magnite, AndBeyondMedia, Exness, GlobaleMedia, Amazon Ads, Mitgo, Adgebra, AnyTag, PubMatic, mFilterIt, Trackier, Affinity, theTradeDesk, etc., and official partners including ONDC, ARM, Worldwide, Campaign India, ad:tech brings together a diverse community.

The conference hosts eminent thought leaders such as Bombay Shaving Company CEO and Founder Shantanu Deshpande, DBS CX & Analytics executive director and marketing head (growth) Akash Deep Batra, Belora Paris Co-Founder Ainara Kaur, Fireside Ventures founding partner Vinay Singh, Noise CEO Utsav Malhotra, Re’equil Vipul Gupta, Kotak Mahindra Bank Ex CMO Karthi Marshan, Plum Founder and CEO Shankar Prasad, Philips market leader Vidyut Kaul, as keynotes.

Apart from this, the audience will get insights from the likes of industry giants including Airtel, Samsung, HDFC, Web Engage, JioAds, Amazon Ads, Nestle, Spinny, Publicis Group, Starcom, Schneider Electric, Disney+Hotstar, and many more.

ad:tech New Delhi will be hosting more than 80 companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc.