adidas, Mirabai Chanu inspire more women to join weightlifting

adidas, Mirabai Chanu inspire more women to join weightlifting

The sports superstar had interaction with four aspiring women weightlifters at an adidas store.

adidas, Mirabai Chanu

Mumbai: With her latest win at Tokyo Olympics 2020, India's star weightlifter Mirabai Chanu has emerged as an inspiration for countless women who shy away from sports such as weightlifting that are perceived as being male-dominated. Breaking the norm, Chanu chose to go with her strength and passion and took it as a challenge to overcome this bias.

The sports superstar recently visited the adidas store at Vasant Kunj Promenade mall in Delhi, where she met four aspiring women weightlifters to share with them her narrative of ‘Impossible Is Nothing’. During the interaction, Chanu spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport.

Sharing her journey and experiences to motivate them, the Olympics medalist said, "My journey from a remote village to representing our country at an international sporting event clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male-dominated sport. It took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities."

Commenting on Chanu’s victory at the Games, adidas India - senior director, Sunil Gupta added, "We are extremely proud of Mirabai's success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their 'impossible' by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”