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Adidas celebrates Women’s Day with Watch Us Move campaign

The campaign encourages women to move with an absolute sense of freedom

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New Delhi: In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

“Watch Us Move is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. Yet many tell her what to do, how to look and who to be with. With the launch of this campaign, adidas aims to provide 100 per cent support for all women making moves as they move the world,” said Adidas senior director Sunil Gupta.

Miss World 2017 Manushi Chhillar said the campaign celebrates women, their achievements and inspires us to keep a positive approach to life. “It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I would like to say we are ready to move and now, more so than ever, it’s time for the world to ‘watch us move’,” she added.

Indian squash player Deepika Pallikal said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move and enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

The campaign is timed with the arrival of Adidas’ most supportive active wear range - Formotion - a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.

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