Adani Group expresses gratutude towards frontline warriors

The film is conceptualised by DDB Mudra

MUMBAI: Adani Group has joined hands with DDB Mudra, to salute the frontline warriors with a heartwarming film, #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the COVID2019 crisis.

The film narrates how Adani Group’s engineers, security personnel, healthcare professionals and sanitation workers have been stepping out each day to make sure the citizens of the nation do not go without essential services. The film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India.

While the entire nation has come to a standstill, Adani Group’s army of heroes continue to do their jobs to ensure that essential goods and services are delivered to the citizens of the country. Hundreds from the Adani Group’s workforce at ports, power plants, transmission sites, edible oil refineries, residential townships and city gas distribution businesses have been working seamlessly so that lockdown does not impact the basic needs of people.

Elaborating on the objective of the campaign, Adani Group group president - corporate brand custodian Paresh Chaudhry said, “This crisis demanded continuous supply of certain essentials so that people can stay indoors safely. Thanks to our ever-reliable workforce, we were able to deliver when it mattered the most. This film is our tribute to our workforce and to all those who are working relentlessly to help bring the country back to normalcy.”

Talking about the concept and execution, DDB Mudra VP - strategy Shekhar Pandey said, “In this unprecedented scenario, there are so many fellow citizens who are putting duty and the country above everything else. This film is our tribute to all such brave hearts who are truly demonstrating the goodness that is inherent in humanity. As we faced various execution-related limitations due to lockdown, we decided to take up the animation route and produced this film totally in-house at our Ahmedabad office.”

The film was released on Adani Group’s social media handles and has received over half a million views across Facebook and Instagram.

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