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Ad agencies to be empanelled for RBI work

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MUMBAI: The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media.

The empanelled agencies would be conceptualising, designing and releasing commercials on television and radio and ads in newspapers, according to RBI's Request for Proposal (RFP) for Empanelment of Advertising Agencies.

The scope of work of the agencies would also cover production of TV spots/radio jingles, PTI reported. Translation / dubbing and adaptation of short films, TVCs radio spots and print advertisements into various India languages would also fall under the scope of work of the agencies.

Detailing the process for assigning jobs, the document stated that the routine notice or tender type advertisement below Rs 1.5 million will be given to the empanelled agencies by rotation. For ads of between Rs 1.5 million and Rs 10 million, the work would be assigned after inviting bids.

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