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Acko extends partnership with Chennaiyin FC as associate sponsors

Looks to strengthen its association and engage with CFC’s fan base across the country.

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Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal.

CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of the football league. Through this partnership, CFC along with Acko will look to strengthen their association and engage with the former’s passionate fan base across the country, said the statement.

The association will be amplified with a 360-degree campaign across television, digital content and social media integrations. To drive fan engagement, Acko will also work with CFC to bring fans closer to the club as the ISL will be hosted once again in Goa in a bio bubble, it added.

“After a successful first year of the partnership last season, we're glad to welcome Acko General Insurance back as part of the CFC family," said CFC co-owner Vita Dani. "The faith that Acko has displayed in Chennaiyin FC is clear in the multi-year renewal that the brand has chosen to enter into with the club."

As a part of the deal, Acko’s logo will feature on the right chest position of CFC’s kit. Through this association, both brands will work together to solidify their brand narrative that highlights ‘trust’ as a key factor while buying insurance and on the football pitch.

"Last year, we created some mini-game screenings to help the fans of CFC watch their favourite football team and we are hoping to increase further engagement with the fans," said Acko General Insurance executive vice president of marketing Ashish Mishra. "CFC and Acko, in association with Akshaya Patra, have also undertaken various local initiatives to help the people of Chennai during the times of Covid-19.” 

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