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ACI sends 4 young professionals to attend AFAA's first Fast Track Programme

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MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian Federation of Advertising Associations (AFAA).

This is the first year of the Fast Track Professional Excellence Programme and it will be held from 3 September to 7 September this year. The program aims to re-orient young professionals to build on their basic skills in marketing and advertising and become achievers. Veteran advertising professional Janet Lee will be conducting the five-day residential programme.

AFAA chairman Pradeep Guha said, "This holistic training programme is aimed at identifying young talent and converting them into potential leaders. I believe they would emerge from this program far more productive and happier. They will receive a truly international experience with exposure to industry leaders."

AFAA was started in 1978 and has since then been in efforts to unify Asia‘s advertising associations and aims to upgrade standards, ethics and practices of advertising and to bring positive contributions from advertising activities at regional and national levels.

ACI‘s members include The Indian Society of Advertisers (ISA) The Advertising Club Bombay, The Advertising Agencies Association of India (AAAI), The Indian Broadcasters Foundation (IBF), the India Chapter of the International Advertising Association (IAA) and the Standing Committee on Advertising (STACA).

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