MAM

Ab Inbev forays into the non-alcohol beer segment in india

LAUNCHES BUDWEISER 0.0; 0% Alcohol, 100% Budweiser

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/29/budwiser.jpg?itok=ef9Kribl

MUMBAI: World’s leading brewer, Anheuser-Busch InBev (AB InBev) today announced its foray in the Non-Alcohol beer segment here in India with the launch of its first non-alcohol beer, Budweiser 0.0. Brewed with the authentic character of its signature lager, Budweiser 0.0 is a high quality ‘anyone anywhere’ beverage that aims to foster inclusivity by catering to people who do not consume alcohol, opening up opportunities for them to discover the refreshing and crisp taste of the iconic Budweiser recipe. This introduction is in line with AB InBev’s Global Smart Drinking Goals to ensure that low and no-alcohol beer make up at least 20% of our global beer volume by 2025 and empower consumers through choice to enjoy beer freely and responsibly.

The new variant is brewed using the iconic Budweiser recipe, with barley malt, choice hops, yeast, pure filtered water and the distinctive beechwood aging process; during the final stage of which the alcohol is removed through a special process to retain the taste that’s true to the standards of Budweiser.

Commenting on the launch, Ben Verhaert, President - South Asia, AB InBev, said, “Budweiser is one of the fastest growing brands in the country and we are thrilled to add Budweiser 0.0 to our existing portfolio of brands here in India. While the market for non-alcohol beers is still nascent in India, as a leading brewer we see a great opportunity to grow this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20% of our global beer volume by 2025. Beer is a drink of moderation and our objective is to offer our consumers various choices to enjoy beer freely and responsibly.” 

Budweiser 0.0 will be available across modern retail channels and leading departmental stores in the top urban centers of the country - Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Pune, Kolkata as well as the prohibition state of Gujarat.

Commenting on this, Kartikeya Sharma, Vice President Marketing - South Asia, AB InBev opined, “We are deeply committed to making our patrons feel as included as possible by offering them avenues to enjoy the signature taste of the iconic Budweiser freely and responsibly. We are mindful of the growing demand for conscious choices and Budweiser 0.0, brewed with quality ingredients like all our beers globally, offers a great alternative. We are bullish on the future of this industry and look forward to witness what is in store for us.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/money.jpg?itok=8Yt0Unym
Moneycontrol and Inflection Point Ventures collaborate to launch ‘Pitch Right’, a competitive initiative for high potential startups to secure funding

In a bid to encourage a culture of entrepreneurship and start-up in the country, moneycontrol, one of India’s leading financial news platforms and Inflection Point Ventures, one of India’s largest and most active angel platforms, have come together to launch Pitch Right, a competitive initiative...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/tata.jpg?itok=60ifZalp
#MainFarkNahiKarta, says Tata Green Batteries & WATConsult’s new campaign

Tata Green Batteries has come out with a new digital campaign titled #MainFarkNahiKarta to mark the revamp of its product line.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/madison_media.jpg?itok=wcJ_6j5H
Madison Media wins TV business of RSPL Group

Delhi: Madison Media begins the festive season with a bang. The agency has bagged the TV business of RSPL Group, the makers of Ghadi detergent. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi. Madison...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/women_empowerment.jpg?itok=eL5somm0
Viral Ad: Jewellery brand focuses on women safety

Mumbai: The Hathras incident has once again put the spotlight on women’s safety in the country. But with every passing day, we come across more reports of atrocities committed against women. With the authorities at a loss as to what measures to take, and society inclined to blame the survivor, it’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/gautam-mehra.jpg?itok=xHf4uXvK
Focused on building a unified APAC data & product offering across dentsu network: Gautam Mehra

Growing at around 25-30 per cent year-on-year, digital marketing is sailing the boat of popularity and recognition for many brands these days. The investments are pouring in and the role of data and analytics is spanning beyond just digital marketing. What used to be a throwaway thought for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/ul.jpg?itok=LP4WSjKR
HUL’s Profit for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent. It was further reported that the overall sales grew by 16 per cent during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/durex.jpg?itok=ngEN9aaL
#ForgetCondoms as Durex launches India’s thinnest condoms ‘Invisible’

NEW DELHI: Durex has launched India’s thinnest condom ‘Invisible’. Through this product, Durex aims to encourage usage of condoms by addressing the number one reason people avoid putting them on: that it hinders intimacy between the couples.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/vishal.jpg?itok=ff9PDMd6
Vishal Rupani set to move on from mCanvas, Affinity

Mumbai: mCanvas co-founder and CEO and Affinity Global VP Vishal Rupani is all set to move on from his current roles. When asked about his next move Rupani said, “He is taking a break.” An ace digital marketer, Rupani has over 17 years of experience. He started his career with Skenzo in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/tsproot.jpg?itok=dU2S0eQm
#MeToo: Taproot Dentsu & iDiva pay ode to the movement

NEW DELHI: What started as an  exposé on the predatory behaviour of Hollywood film mogul Harvey Weinstein became a global movement as women took to social media to share their experiences of being sexually harassed with the hashtag 'Me Too'. The movement took the world by storm, with the hashtag...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required