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GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved...

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IAA India president Megha Tata set for second term

The India chapter of the International Advertising Association (IAA) has unanimously re-elected Discovery Communications India-South Asia MD Megha Tata as president of the body. Tata, therefore, will be returned for the second term, announced IAA at its AGM held here on Friday.

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Optimum Nutrition ropes in Rishabh Pant as its brand athlete

Mumbai: Nutrition supplements brand Optimum Nutrition has partnered with Indian cricketer Rishabh Pant. With him on board, the brand aims to further grow the awareness and trust across fitness enthusiasts for Optimum Nutrition products.

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Practo names Rahul Dravid as brand ambassador

Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services.  Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s...

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CoinDCX launches crypto learning module in sign language

Mumbai: CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education...

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