Report on Hindi News Viewership

95% of india commits to atleast one fitness activity - Reveals reebok’s ‘fit india survey’

MUMBAI: India has witnessed a fitness revolution, with FitGenopting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’to Gen Z, Reebok India conducted the country’s first ever fitness survey– Fit India Survey in 2017 to reveal India’s fitness quotient. 

This year, on the occasion of World Health Day, Reebok launched Fit India Survey 2.0 to trace India’s fitness journey over the past two years. And much to the disappointment of skeptics, numbers from the second edition of the survey prove that millennials are increasingly opting towards a healthier lifestyle, with 95% respondents indulging in atleastone fitness activity – running, jogging or walking. 

Over 2200 men and women, between the age group of 18-35 years, were surveyed across the top 9 cities of India – Delhi-NCR, Mumbai, Bangalore, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh – as part of Fit India Survey 2.0 and among all Kolkata scores the highestFitScore(combination ofnumber of fitness activities participated in, frequency of working out & nutritional awareness) of 9.00. 

While Kolkata is closely followed by Delhi-NCRwith a FitScore of 7.99, Puneon the other hand dropped from number one position in 2017 to the 8thon this year’s list with a lowFitScore of 5.73.

While Kolkata was recently in news for 5% of the city’s population being overweight, the survey shows that the younger generation in the city is much more conscious about adopting a healthier lifestyle and is making better fitness choices.61% respondents from the city preferunconventional fitness activities like CrossFit, Kick-boxing, MMA and Combat training as part of their fitness regime.

Discussing the Fit India Survey2.0 results,Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”

Tapping the fitness pulse of Indians, the Fit India survey decodes interesting findings ranging from fitness activitiespursued, sources of fitness knowledge, impact of social media, purchasing habits, nutritional requirements, growing athleisure trendsand more. 

Latest Reads
Sakshar Media bags public relations mandate for ModishOmbre

Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof. The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its...

MAM Marketing MAM
Art-E MediaTech bags social media mandate for IndiaMART

IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

MAM Marketing MAM
upGrad names Srikanth Iyengar as CEO - workforce development for North America & Europe

Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022.

MAM Marketing MAM
Guest Article: Is Fem-vertising really working to sell products

It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But this change is only visible in recent times.

MAM Marketing MAM
Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman. The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”.

MAM Marketing MAM
Meesho clocks 87.6 lakh orders on day one of festive season sale

Meesho recorded 87.6 lakh orders on the first day of its festive season event, 'Mega Blockbuster Sale.' This is the highest number of orders recorded by the company on a single day. It reached 80 per cent from day one of the previous year’s sale.

MAM Marketing Brands
IndoSpace selects Liqvd Asia as its advertising partner

On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first...

MAM Marketing MAM
Thums Up’s ‘Stump Cam’ campaign engages consumers

Thums Up, Coca-Cola India’s first billion-dollar homegrown brand, has unveiled a new ‘StumpCam’ campaign, just in time for the ICC T20 Men’s World Cup. This will provide audiences with exclusive access to match footage and content.

MAM Marketing MAM
Panasonic launches #India’sTrulySmartWashingMachine with digital campaign

Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India’s truly smart washing machines this festive season. Powered by Panasonic’s connected living platform – Miraie.

MAM Marketing MAM