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92.7 Big FM makes key level appointments in ad sales team

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Mumbai: Reliance Broadcast Network has announced the consolidation and strengthening of ad sales functions within its radio business, 92.7 Big FM, through strategic elevations across key positions.

As a part of the new appointments Ashwin Padmanabhan’s has been promoted as business head of Big FM. He was earlier business head for West and South of the radio network.

Nitin Jain takes over as national sales head of 92.7 Big FM while Shalini Dureja moves to vice president, head impact sales west and south. Dureja’s new role requires her to service key clients, selling key innovations and intellectual properties, while maximising

revenues.

Meanwhile, Kiran Thangarajan has also been promoted to cluster head of Big FM, Tamil Nadu and Kerala. Charanjeet Arora moves to the position of regional business head - North, which includes the regions of Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, and Rajasthan.

Sanjeev Sharma, who joined 92.7 BIG FM in 2010 as the regional head (govt. business) based in Chandigarh, has grown to take up the role of national head – government business, where he will be responsible for revenue generation for both the radio and television businesses.

Reliance Broadcast Network CEO Tarun Katial said, “We have always been immensely proud of the quality of our workforce. It is they who help create ever-growing value for our customers while driving profitable growth for the company. As the radio business continues to dominate key markets across India, we feel the need to streamline business divisions to derive maximum value within us. We are confident that these moves will help us transform into a more holistic radio business and see us achieving better growth in the near future.”

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