NEW DELHI: 82.5 Communications has bagged the creative duties of Bengaluru-based fintech start-up Slice. The agency's Bengaluru office will handle the business.     

82.5 Communication CEO & co-chairperson Kapil Arora said, “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.” 

82.5 Communication-south SVP & branch head Naveen Raman said, “It is exciting for us to work with a young team that has a vision of disrupting the category. The team at Slice are full of ideas and have a great product on offer for the youth. Given the size and volume of India and us being a young country, we have an opportunity of building something revolutionary. I look forward to this association.”

82.5 Communication – south group creative directors Sangeetha Sampath and Ravikumar Cherussola said, “We are super excited to start on this journey with Slice and cannot wait to create work that is not just disruptive, but will also make Slice the choice of India’s youth who are looking for financial liberation. As a homegrown agency ourselves, it is indeed special to partner with a homegrown start-up.” 

Slice founder-CEO Rajan Bajaj commented, “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 come on this journey with us."