MUMBAI: Indian hotel industry has been taking its attention away from the traditional media to lure customers as it noted a 35 per cent indexed decline on TV advertising in 2018 from the previous year. For print and radio, the decrease was of 4 per cent and 21 per cent respectively. 

The numbers were revealed in the report “Cross Media Newsletter: Hotels”, released by TAM AdEx recently. The report shares a cumulative study of ads made by hotels from January to December 2018 and compares it to the previous year’s data from the same period. 

When it comes to traditional media, radio led the bill with 74 per cent share of category ad insertions followed by TV and print with 18 per cent and 9 per cent share respectively. 

Interestingly, for TV, the maximum ad insertions (57 per cent) were made during the news bulletins. Feature films came in as second preference for hotels to advertise as 8 per cent of the ads were inserted during them. The travel genre ranked seventh with just 2 per cent of the ad insertions made during its programmes. 

Kuchu Papa Hotel and Restaurant was the top advertiser on television followed with a 16 per cent share in the total ad insertions, followed by Casa2 Stays (13 per cent), Amar Mahal Orchha (13 per cent), Concept Hospitality (10 per cent) and Marriott (9 per cent).