22feet Tribal Worldwide wins digital mandate for Porter

22feet Tribal Worldwide wins digital mandate for Porter

Porter is set to expand its presence to 35-40 cities by March 2023.

22feet Tribal

22feet Tribal Worldwide has won the digital mandate for India's largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. 

The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I'm sure we will create a beautiful story together."