MAM

22feet Tribal Worldwide wins digital mandate for Porter

Porter is set to expand its presence to 35-40 cities by March 2023.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/16/22.jpg?itok=_aHMFtz9

22feet Tribal Worldwide has won the digital mandate for India's largest marketplace for intracity logistics, Porter. The mandate was awarded following a multi-agency pitch. 

The primary focus of this partnership is to focus on brand awareness and community building. 22feet Tribal Worldwide will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale.

Currently operational in 15 cities across India, Porter is set to expand its presence to 35-40 cities by March 2023. With 22feet Tribal Worldwide as its digital partner, the brand hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Porter AVP growth and marketing Mohit Rathi said, “Porter is built on the promise of quality, accessibility and affordability of the service. We plan to carry these values into our next phase of growth. We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space.”

22feet Tribal Worldwide EVP and national head of business Ken Sekhar commented, “Porter has been on an incredible journey of growth since its inception. It has revolutionised the logistics category in the country and helped several small businesses thrive in the new normal. The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I'm sure we will create a beautiful story together."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/4.jpg?itok=_YWb3E37
Leo Burnett wins PepsiCo India's creative mandate

PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/2.jpg?itok=jbrBY6h_
upGrad on-boards Rakesh Raju as director of brand marketing

Strengthening its leadership team, Asia’s higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=lULO-t3u
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=jEqcKSFD
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tmw.jpg?itok=VGM6H_gY
Trivayu Media Works aims to double client base; focus on newly built startups

Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/asics-india-prasidh-krishna.jpg?itok=CcQo87X2
ASICS India inks deal with cricketer Prasidh Krishna

Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tenovia.jpg?itok=_OGeLsLj
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/khaby-lame.jpg?itok=v6oXcdpq
Binance ropes in Khaby Lame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/002.jpg?itok=sDQIdovk
Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

The sports arm of the Adani Group, Adani Sportsline has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

MAM Media and Advertising People