MUMBAI: Lowe Lintas + Partners has won the Agency of the Year award for the second year at the ninth Asia-Pacific Tambuli Awards.
The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, two Grand Prix, 14 Golds, three Silvers, and one Bronze. With this, Lowe Lintas + Partners has tripled its own tally as compared to the past year.
Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year, while Hindustan Unilever Ltd. (HUL) was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged 33 metals in the final tally.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.
Lowe Lintas + Partners CMO Vikas Mehta said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I'd like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”
Lowe Lintas + Partners picked up these awards for its work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.
Lowe Lintas + Partners national planning director S Subramanyeswar added, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”
