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Jabong and Nike create football frenzy with ‘Day of Play’

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MUMBAI: Jabong.com and Nike hosted ‘Day of Play’ a football tournament for young footballers in Mumbai. Kids in the age group of 13-20 years faced-off a two day football camp going through rigorous trials and a selection match assessed by AIFF licensed coaches.  Twenty four of the most promising players were chosen and mentored by the former Indian captain, Bhaichung Bhutia and current India team goalkeeper, Subrata Pal. These young players were divided into teams and the finals were played between the top two teams.

The best player of the tournament and the winning team were awarded the trophies along with personalized Nike football boots in the presence of  Bhaichung Bhutia, Subrata Pal, Arun Chandra Mohan (Founder & CEO, Jabong.com) and Avinash Pant (Marketing Director, Nike India).

Recently, Jabong has introduced Shoe personalization in collaboration with Nike which has happened for the first time ever in India. Reaching out to the increasing football fans in India, Nike boots can now have their name written or they can choose the flag of their favorite football FIFA ’14 team printed on various locations on the boot. Jabong as a brand has always encouraged various sports in the country, evident so from its past alliances like FIFA merchandise – NIKE soccer shoes, exclusive NBA retailer in India and much more. With an effort to further popularize sport in India, Jabong and Nike are providing this unique offering to help football enthusiast’s show off the support for their favorite teams and players. Additionally employees of Nike and Jabong played a friendly match, post which Bhaichung Bhutia and Subrata Pal got their own Nike personalized boots by Jabong.

“We are at a very interesting chapter in Indian football, the sport is finally beginning to get its due and this will only increase over the next few years. I am really delighted to be here at Nike’s Day of Play with Jabong. The passion of these young footballers will help elevate the sport. I would like to congratulate the winners and all the footballers who were part of this tournament” said Nike athlete Bhaichung Bhutia.

On the occasion, Mr. Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We are delighted to partner with Nike to offer our customers the exclusive Nike football boot personalization feature on our website for all footballers. #Nameurshoe is a strong fashion trend amongst sports enthusiasts and personalized boot is something that we believe ardent football fans would love to own.  Personalizing their football boots with either their name, the name of their idol or their favourite football team is a cool feature that makes it unique and speaks to their individual style”.

Mr. Avinash Pant, Marketing Director, Nike India said “At Nike, it is our mission to bring inspiration and innovation to every athlete in the World. The chance to play alongside two of India’s greatest footballers is not only a unique experience but is also inspiring. Personalization on football boots is a global phenomenon and we are delighted to be partnering with Jabong to provide this feature for footballers in India”.

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