MAM

×

×

Jabong and Nike create football frenzy with ‘Day of Play’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/12/22/jabong.jpg?itok=H5MeZEYc

MUMBAI: Jabong.com and Nike hosted ‘Day of Play’ a football tournament for young footballers in Mumbai. Kids in the age group of 13-20 years faced-off a two day football camp going through rigorous trials and a selection match assessed by AIFF licensed coaches.  Twenty four of the most promising players were chosen and mentored by the former Indian captain, Bhaichung Bhutia and current India team goalkeeper, Subrata Pal. These young players were divided into teams and the finals were played between the top two teams.

The best player of the tournament and the winning team were awarded the trophies along with personalized Nike football boots in the presence of  Bhaichung Bhutia, Subrata Pal, Arun Chandra Mohan (Founder & CEO, Jabong.com) and Avinash Pant (Marketing Director, Nike India).

Recently, Jabong has introduced Shoe personalization in collaboration with Nike which has happened for the first time ever in India. Reaching out to the increasing football fans in India, Nike boots can now have their name written or they can choose the flag of their favorite football FIFA ’14 team printed on various locations on the boot. Jabong as a brand has always encouraged various sports in the country, evident so from its past alliances like FIFA merchandise – NIKE soccer shoes, exclusive NBA retailer in India and much more. With an effort to further popularize sport in India, Jabong and Nike are providing this unique offering to help football enthusiast’s show off the support for their favorite teams and players. Additionally employees of Nike and Jabong played a friendly match, post which Bhaichung Bhutia and Subrata Pal got their own Nike personalized boots by Jabong.

“We are at a very interesting chapter in Indian football, the sport is finally beginning to get its due and this will only increase over the next few years. I am really delighted to be here at Nike’s Day of Play with Jabong. The passion of these young footballers will help elevate the sport. I would like to congratulate the winners and all the footballers who were part of this tournament” said Nike athlete Bhaichung Bhutia.

On the occasion, Mr. Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We are delighted to partner with Nike to offer our customers the exclusive Nike football boot personalization feature on our website for all footballers. #Nameurshoe is a strong fashion trend amongst sports enthusiasts and personalized boot is something that we believe ardent football fans would love to own.  Personalizing their football boots with either their name, the name of their idol or their favourite football team is a cool feature that makes it unique and speaks to their individual style”.

Mr. Avinash Pant, Marketing Director, Nike India said “At Nike, it is our mission to bring inspiration and innovation to every athlete in the World. The chance to play alongside two of India’s greatest footballers is not only a unique experience but is also inspiring. Personalization on football boots is a global phenomenon and we are delighted to be partnering with Jabong to provide this feature for footballers in India”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/dolby.jpg?itok=-JsQnth4
Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/super30.jpg?itok=dmgEI00k
Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

MUMBAI: Sonia Notani, Chief Marketing Officer (CMO) – IndiaFirst Life, was named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect, at a ceremony in Mumbai on September 13, 2019. The handpicked list aims to recognise the contributions of marketing leaders across industries in charting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/jsw.jpg?itok=ZS05hgQ9
JSW Cement launches Durga Puja campaigns with a social focus

MUMBAI: JSW Cement, India’s leading producer of green cement and part of the US$ 14 billion JSW Group, launched a campaign to celebrate Durga Puja with a difference. The Company has unveiled Durgatinashini and Sanhati initiatives as part of this year’s Durga Puja campaign. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/rohit.jpg?itok=ePXs_usQ
Rohit Gupta elected as the new chairman of ASCI

MUMBAI: At the board meeting, following the 33rd Annual General Meeting of The Advertising Standards Council of India (ASCI) held today, Mr. Rohit Gupta, President, Sony Pictures Networks was unanimously elected the Chairman of the Board of Governors of ASCI. Mr Rohit Gupta is an accomplished...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/amitabh.jpg?itok=6eZfPMTj
Welspun launches campaign - Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/mix.jpg?itok=8utjPJfs
WATConsult bags digital duties for Goibibo

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/tam.jpg?itok=l6ihYiFO
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/flipppcart.jpg?itok=RoO4qRrP
Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/cision.jpg?itok=bz12ZrrX
Global Operators Collaborate with industry partners to Facilitate O-RAN Testing and Integration

The Open Test and Integration Center (OTIC) initiative was launched today led by a group of global operators, vendors and integrators.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories