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FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

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Having entered the fruit based jelly confectionery segment with Jellicious Strawberry,Candyman has introduced its second flavor, Jellicious Orange.

Taking the ‘wiggle-wobble’ property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.

The film revolves around a boy visiting a natural history museum along with his parents. When his dad’s camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance. 

Speaking about the new film, FCB Ulka Vice President – Bangalore Dennis Koshy said “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the tween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself”.

FCB Ulka Bangalore Creative Director Dharmesh Shah adds, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing is sure to catch your attention.  Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.” 

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