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Content discovery platform Outbrain appoints Zirca as sales partner in India

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MUMBAI: Outbrain, the global content discovery platform, has entered into a sales partnership in India with Zirca - a digital brand solutions and media representation company.

The partnership will help Outbrain strengthen its presence and build a solid foundation for the company to further penetrate the region.

“India is one of Outbrain’s fastest growing markets and we’ve seen tremendous response from marketers using our technology to amplify their content. Zirca has a team of over 20 digital experts working with brands across India, and we look forward to working with them to help more marketers amplify their content,” said Outbrain general manager, SEA and India Gulshan Verma.

Zirca Digital Solutions director Neena Dasgupta added, “We’re incredibly excited about the potential of this new partnership. Outbrain’s superb reputation is entirely in sync with the reputation that Zirca has worked so hard to create in India. Zirca works with many of the top 100 marketers in India and we look forward to bringing them Outbrain’s unique amplify solutions.”

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