MAM

Cannes Lions 2014: India adds 8 more Lions to its kitty

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/19/cannes_logo_0.png?itok=TVDPUChM

MUMBAI: Looks like Indian digital work is leaving a good mark at global platforms. At Cannes Lions 2014, JWT’s work for Nike India won a Silver Lion along with two Bronze Lions in the Cyber category. The campaign titled ‘Make every yard count’ was a digital film created by the agency that was then splashed across social media platforms.

The agency crowd sourced 225,001 images of cricket enthusiasts out of which 1,440 were used in the film. Athletes were invited, via social media and Nike Cricket’s official website. Around 108 travel photographers went around playgrounds, streets, gullies and cricket pitches across the country.

An interesting soundtrack was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match. The video received over 2.5 million impressions during the online campaign period.

Click here to watch the campaign…

In the same category, O&M India’s work for Akansha Foundation bagged a Bronze Lion. Three Grand Prix were awarded in the category, Iconoclast Paris, Forsman & Bodenfors Gothenburg and Creative Artists Agency-Los Angeles won for ‘Pharrell Williams – 24 hours of happy’ campaign, ‘Live Test Series’ for Volvo Trucks and 'The Scarecrow' for Chipotle Mexican Grill.

Under the Design Lions, O&M’s Cleft to smile campaign for Operation Smile India bagged a Gold Lion.  The campaign that aimed to spread awareness around issue of cleft using Twitter as a platform.  In all, over 20,000 tweets were received with the support of celebrities on the platform. According to the agency the campaign reach was 30 million. The symbol :{to:) that stands for cleft or ':{' to smile or ':)' became the world's most tweeted logo.

McCann’s campaign for Perfetti Vans Melle fetched a Bronze Lion in the same category. The entries submitted for this campaign are titled as ‘Mango’, ‘Pear’ and ‘Tangerine’.

The Grand Prix went to Adam&EveDDB London for its campaign for Harvey Nichols.

Grey Worldwide India won a Gold Lion in Press lions for its campaign for P&G's Duracell Batteries. The agency submitted three entries ‘Choo-choo’, ‘Remote Control’ and ‘Camera’ under this category.

JWT received a Bronze Lion for its Press campaign for Godrej Security Solutions; the three entries submitted in this category were ‘House’, ‘Antique Store’ and ‘Music Store’.

It can be noted that a total of 95 Press Lions, 68 Design Lions and 145 Cyber Lions were given away. However, no Indian entry picked up any award in Radio Lions.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_185809_800_x_800_pixel.jpg?itok=O11OH6SV
Adani Wilmar IPO to open on 27 January

Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January.  The price band of the issue has been fixed at Rs 218 to Rs 230 per equity share of the face value of one rupee each for its Rs 3,600 crore initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_180503_800_x_800_pixel.jpg?itok=mRYczbc3
Oyo launches new campaign capturing pulse of today’s travellers

Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150338_800_x_800_pixel.jpg?itok=MlqwjZX0
ET Medialabs bags performance branding mandate for Kapiva

Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding services with an aim to build awareness and eventually amplify and retain the loyal customer...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_124651_800_x_800_pixel.jpg?itok=aln8GlJK
TBO Tek rebrands itself as tbo.com

Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_123215_800_x_800_pixel.jpg?itok=Y8XjYMx8
Bira 91 partners with boAt to launch 'Boom' audio collection

Mumbai: Bira 91 and earwear brand boAt have come together to launch an exclusive ‘Boom’ limited-edition collection of audio devices. The 'Boom' collection will be available exclusively on Bira 91’s Merch store and the boAt website starting 20 January.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_120419_800_x_800_pixel.jpg?itok=8zcjGkru
Shauvik Ghosh joins KnowledgeHut as PR & communications head

Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up's plans to aggressively expand its business and drive growth in its business across its domestic and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/harley_davidson.jpg?itok=A5auSIIh
LML partners with former Harley Davidson manufacturing facility in India

MUMBAI : Laying the groundwork for a long-term future in the EV business in India, LML Electric on Thursday announced a strategic partnership with Saera Electric Auto, which formerly handled manufacturing for global major – Harley Davidson.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/levis1.gif?itok=zl1uam8K
Levi's Music Project partners with Ritviz & Kayan for India edition

Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music Project.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_185544_800_x_800_pixel.jpg?itok=VNPA0pyV
Trell announces ‘Fashion Democrazy Sale’ to celebrate Republic Day

Mumbai: To celebrate the freedom of choice and expression, homegrown lifestyle social commerce platform Trell has announced its 'Fashion Democrazy Sale' which offers attractive discounts of up to 70 per cent on all things fashion and lifestyle.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required